Abstract
The purpose of this paper is to present the impact of the adopted accounting policy and its impact through the financial statements on the results of the financial analysis – by influencing the base data used in this analysis. The issues presented in the paper are issues in the area of individuals’ decision-making allowed by law – and they still provide the entity with tools to improve its “financial image”. Deliberate, aggressive data distortions would have a far-reaching impact.
Keywords: accounting policy, financial analysis, financial reporting, profitability, liquidity