Université Paris-Saclay, Univ Evry, IMT-BS, LITEM, 91025, Evry-Courcouronnes, France
Volume 2024 (9),
Article ID 4428724,
Sustainability, Strategy, and Innovation in Business and Management: 44MGT 2024
Abstract
Coding is a central step in most qualitative analyses. It sometimes leads to the expression of matrices that facilitate the search for relationships between variables. This research proposes to go beyond qualitative analysis by mobilizing quantitative methodology, specifically the chi-square test, in order to make the results more robust.