Assessment of the Competitiveness of Public Enterprises in Poland as Perceived by Generation Z Students

The aim of this paper is to identify the competitiveness of public enterprises as perceived by Generation Z students. This aim was achieved through a study carried out at the Wrocław University of Economics and Business, with the use of the following research methods: a questionnaire interview, a survey questionnaire, asemi-structured interview. Moreover, the formal-dogmatic method was applied, which made it possible to examine the provisions of generally applicable law in force in Poland, including public economic law. At present, no studies are being conducted on the competitiveness of public enterprises as perceived by Generation Z students. In the authors’ view, this constitutes a significant gap in the scholarly literature (both in legal studies and in economics).

The key finding sperm it the formulation of new hypotheses which will be verified at the next stage of the undertaken research: (1) awareness of the activities of public enterprises will influence students’ assessment, (2) students’ knowledge of EU regulations will influence their perception of public enterprises. The authors conclude that members of Generation Z perceive public enterprises as moderately competitive, yet inflexible and encumbered by bureaucracy. They point to the low qualifications and motivation of employees, as well as the limited ability of these entities to adapt to market conditions. Importantly, representatives of Generation Z identify opportunities to enhance efficiency and competitiveness through organizational and cultural changes within the enterprises in question.