Strategic analysis in the Transport Sector: A Case study of Euro-Asian Trans-Logistics Company

International road transport is one of the key elements of supply chains. The theory and practice of transport tasks indicate the risk associated with internal (e.g. related to the organization of processes) and external risks (e.g. changes in the law, increase in fuel costs, competition). The variability of these threats around the world is a contribution to the continuous study of these conditions. The results of hazard research allow the transport entrepreneur to determine the level of risk of the transport service and to make decisions of strategic and operational importance. The use of SWOT/TOWS analysis for risk assessment allowed for a strategic approach to risk factors that may affect the performance of operational and strategic tasks of the audited transport company. Significant risks have been identified, e.g. a shortage of drivers on the labour market, an increase in fuel and fleet operating costs, an insufficient level of digitalisation of logistics processes, as well as strong competition and price pressure. The results of the study indicated the need to use modern IT systems for transport management, modernization and development of the fleet, including the purchase of low-emission vehicles, as well as the training and improvement of drivers of the surveyed company.