Marketing Destinations Tourist E-Tourism and The Impact of The Covid-19 Pandemic on The Tourism Industry

Tourism marketing refers to the complex of strategies that specifically aim at defining projects and programs designed to ensure the development of structures and activities of a given territory, in the long term. The tourist, therefore, is the active protagonist of the selection and purchase processes, which the marketer must consider in order to achieve the company’s growth objectives. In the case of crisis situations, caused by major changes in the socio-economic environment, the tourism activity undergoes contextual and essential changes. An example for such a situation is the one presented in this article, namely the impact of the crisis generated by the Covid-19 pandemic on tourism activity and its long-term effects.