Effects of The Covid-19 Pandemic on Marketing Communications in Tourism and The Hotel Industry

In the world of rapidly evolving technology and the digitalization of the economy, consumers are constantly changing. Tourists are among the first. This necessitates a constant review of marketing communication tools and a more effective way to reach the consumer. In recent decades, the pace of change has become faster, as media consumption has increased. Public behaviour, media consumption, level of involvement and expectations influence the transformation of applied communication tools (Gorlevskaya, 2016, pp.252-253).

In this article, a study was conducted on the literature and research and studies conducted on the impact of the pandemic on hotels and restaurants. We started from the premise that restaurants were affected by the pandemic from two different perspectives, once due to government measures are taken (to close restaurants) and once due to limited tourism (which led to the disappearance of tourists going to restaurants to feed).