Communications of International Proceedings

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020

Description

Special Issue On: Innovation in Marketing Strategies, Customer Engagement and Satisfaction

Selected papers from 36^th IBIMA International Conference 4-5 November 2020

Gerontomarketing on the Russian Banking Services Market: Problems and Prospects
Julia ASTASHOVA, Antonina UKHOVA, Yana DOBRYNINA and Sergey KALENTEEV
Volume 2020 (6), Article ID 3642320, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Approaches to Assessing the Value of Companies: A Review of the Russian Consumer Market
Ekaterina V. SURKOVA, Galina A. SKACHKO and Natalia M. MIKHAILOVSKAYA
Volume 2020 (6), Article ID 36143920, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Post–Harvest Preservation Methods of Beans and Fear of poison among Rural Consumers in Adamawa State, Nigeria
Ogadimma ARISUKWU, Chisaa IGBOLEKWU, Festus ASAMU, ED MIBZAR
Volume 2020 (6), Article ID 36143720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Hereditary Consumption of Herbs and Marketing Communication influence in Nigeria and Zambia
Mercy BANDA and Oscar ODIBOH
Volume 2020 (6), Article ID 36141720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Citizens, Network Marketing Communication and Herbal Remedies in Lagos, Nigeria and Lusaka, Zambia
Mercy BANDA and Oscar ODIBOH
Volume 2020 (6), Article ID 36141620, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Marketing Strategy of Organizations of Consumer Cooperation Based on the Formation of the Marketing Information System as the Foundation for Ensuring Their Competitiveness
Elena ISAENKO, Е.Е. TARASOVA, N.A. PLETNEVA, L.A. LIBRAM and K.V. TARASOVA
Volume 2020 (6), Article ID 36133720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Purchase and Consumption Habits of Terrincho PDO Cheese: The Consumer Perspective in the Municipality of Bragança, Portugal
Larissa Caroline PERINOTO, António José Gonçalves FERNANDES, Roberta de Souza LEONE and Maria Isabel Barreiro RIBEIRO
Volume 2020 (6), Article ID 36128620, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Subjective Well-Being as a Determinant of Consumer Innovativeness in Seniors
Tomasz OLEJNICZAK and Magdalena OLEJNICZAK
Volume 2020 (6), Article ID 36119620, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
An Estimation of Buyer Fatigue by Examination Energy Consumed in the Purchase Process
Dmytro PRUNENKO, Iryna BALANDINA, Iryna POLCHANINOVA, Mykola PYSAREVSKYI, Iryna PYSAREVA, Olha RADIONOVA and Andrii GALKIN
Volume 2020 (6), Article ID 3670720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Generation Z's Attitude to Eco Food as Determination Factor in Setting up Eco Restaurants
Denka ZLATEVA, Mariya VELEVA, Maciej DEBSKI and Antoni KOLEK
Volume 2020 (6), Article ID 3660720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Application of the Green Marketing in Automotive Industry: Case Study of Slovak Republic
Margareta NADANYIOVA, Lubica GAJANOVA and Jana MAJEROVA
Volume 2020 (6), Article ID 36111520, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Monitoring Mechanism of Enterprise Industrial Marketing Management
Tetiana KHARCHENKO, Olena KLIBANSKA, Tetіana CHUNIKHINA and Liliia PRYIMAK
Volume 2020 (6), Article ID 36198820, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Green Marketing as a Tool for Building the Corporate Reputation as a Socially Responsible Organization – Critical Approach
Danuta SZWAJCA
Volume 2020 (6), Article ID 36190820, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
European Consumers' Attitude towards Insects as an Alternative Source of Protein. The Case of Poland
Anna DANKOWSKA, Anna BONA and Patrycja KUJAWA
Volume 2020 (6), Article ID 36104920, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Three Selected Management Models as Supportive Quality Tools in Creating a Marketing Strategy
Anna KUBJATKOVA and Margareta NADANYIOVA
Volume 2020 (6), Article ID 36179020, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Current Use of Uber Brand Marketing Strategy
David Vrtana and Jana Majerova
Volume 2020 (6), Article ID 36164120, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
A Conceptual Study: Marketing and Artificial Intelligence
Zineb JOUHARI, Younes LAFRAXO and Mohamed Larbi SIDMOU
Volume 2020 (6), Article ID 36101820, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Potential Application of Land Art in Marketing
Denis VASILIEV
Volume 2020 (6), Article ID 36147720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The Method of Averaged Quality Traits in the Management of the Quality of Marketing Information
Joanna MAJCHRZAK
Volume 2020 (6), Article ID 3683620, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Internal Marketing and Burnout: An Exploratory Analysis in Romanian Health Care Organizations
Iuliana-Raluca GHEORGHE, Victor-Lorin PURCĂREA, Consuela-Mădălina GHEORGHE, Adela-Magdalena CIOBANU and Ovidiu POPA-VELEA
Volume 2020 (6), Article ID 36141320, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Some Remarks to Behavioral Aspects of Brand Management from the Perspective of Foreign Market
Jana MAJEROVA, Margareta NADANYIOVA and Lubica GAJANOVA
Volume 2020 (6), Article ID 36136920, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Omnichannel Sales in Marketing Mix Context – Research Results
Roman DOMANSKI and Michal ADAMCZAK
Volume 2020 (6), Article ID 36120320, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
How far Perceived Quality and Satisfaction are Important for Customer Brand loyalty? The Case of the Portuguese Mobile Market
Sílvia FARIA and Pedro FERREIRA
Volume 2020 (6), Article ID 3673820, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Study of Young Adults' Preferences in Passenger Rail Transport Services as a Basis for Marketing Activities
Grazyna ROSA, Izabela OSTROWSKA and Agnieszka TOMASZEWICZ
Volume 2020 (6), Article ID 3673020, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
A Qualitative Approach to Assaying Customer Orientation and Market Dynamism of SMEs in Nigeria
Agumadu Mercy Adeola, Moses Chinonye Love, Adeniji Anthonia Adenike, Salau Odunayo Paul, and Adeoye Funmilade
Volume 2020 (6), Article ID 3663120, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Motivations for Customer Engagement due to Consumer Innovativeness
Paweł BARTKOWIAK and Szymon MICHALAK
Volume 2020 (6), Article ID 3660920, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Long and Short Shelf Life Foods in Consumer Purchasing Decisions – The Case of Poland
Urszula SAMOTYJA and Magdalena ANKIEL
Volume 2020 (6), Article ID 3658120, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Marketing Research of Eco-friendly Popularity Factors
Nikolai BELYAEV, Elena TROFIMENKO, Denis STUKALOV and Ilya TSALO
Volume 2020 (6), Article ID 3642120, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Sensory Marketing at the Destination Level: A Conceptual Approach
Ricardo Fontes CORREIA, Ana FRANCO and Raquel MENESES
Volume 2020 (6), Article ID 3655320, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Is There a Link Between Corporate Rebranding Motives and Strategies? Evidence from the Warsaw Stock Exchange
Natalia K. WOJCIECHOWSKA
Volume 2020 (6), Article ID 3641220, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Offerors’ Image in The Relationships Context – Final Purchasers’ Point of View
Agnieszka Izabela BARUK
Volume 2020 (6), Article ID 3640120, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Communication Using Celebrities in the Non-Profit Sector: Case Study of BAZNAS
Nadifa Nur Aliza SHAFIRA and N.I.S PUTRI
Volume 2020 (6), Article ID 3633820, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The Impact of Packaging Elements on Consumer Buying Behavior in Food Industry
Shafig AL-HADDAD, Hala ABURADAHA and Esraa KHATER
Volume 2020 (6), Article ID 3639520, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Physical Contact with Material Objects – Sensory Marketing Perspective
Arnold PABIAN and Aleksander PABIAN
Volume 2020 (6), Article ID 3633020, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Strategy and Methods of Personal Brand Promotion
Elena A. DAVYDENKO, Yulia V. KRYLOVA and Dariya V. KURITCYNA
Volume 2020 (6), Article ID 3639420, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Elucidating the Consumer Perception for Coir Composite Furniture: A Move towards Sustainable Consumption
Gayathri RAMESH and A.S. Ambily
Volume 2020 (6), Article ID 3629820, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The Current Trends Affecting Customer Behaviour when Buying Tourism Products
Jana STUCHLÍKOVÁ and Milena BOTLÍKOVÁ
Volume 2020 (6), Article ID 36195820, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Comparison of Mobile Marketing Tools Used by Higher Education Institutions in Poland and Ukraine
Artur KISIOLEK, Oleh KARYY and Lіubov HALKIV
Volume 2020 (6), Article ID 3627720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Territorial Brand Development and Evaluation (The Case of Ekaterinburg)
Nаtаliа V. GONCHAROVA and Liudmila V. DAINEKO
Volume 2020 (6), Article ID 3626720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Analysis of the Use of Biometrics as Access Authentication, A Review of Scientific Literature 2015-2020
Jorge Salcedo-Prado, Marielena Mamani-Campos and Michael Cabanillas-Carbonell
Volume 2020 (6), Article ID 36195720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Channels and Tools of Marketing Communication Strategy
Veronika OLEXOVA and Lubica GAJANOVA
Volume 2020 (6), Article ID 36194320, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The Transformation of Consumers Behavior: A Study Realised on Romanian Consumers
Olivia Doina NEGOIȚĂ, Mirona Ana Maria POPESCU and Ramona Mihaela BULBOACĂ
Volume 2020 (6), Article ID 36184520, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Application of RAPP Method in Service Relationship Marketing with a Special Focus on Environmental Aspects
Ewa KORELESKA
Volume 2020 (6), Article ID 36183520, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Forms of Spending Free Time by Generation Z of Consumers in Poland and Determinants of Their Choice
Jolanta TARAPATA
Volume 2020 (6), Article ID 36177320, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Factors Affecting Indonesian Customers’ Intention to Invest in Green Sukuk
Farhan NAUFAL and Sri DARYANTI
Volume 2020 (6), Article ID 36169020, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The Determinants of Malaysian Consumers’ Green Products Purchase Decision
Jayanty KUPPUSAMY, Ajitha ANGUSAMY, Kavitha BALAKRISHNAN and Yi Hern TAN
Volume 2020 (6), Article ID 36162220, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Celebrity Endorsement in Advertising in the Context of Consumer Protection Law
Weronika WOZNA-BURDZIAK
Volume 2020 (6), Article ID 36150720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Impact of Corporate Social Responsibility on Customer Satisfaction in Retail Enterprises in the Baltic Countries
Iveta LININA and Velga VEVERE
Volume 2020 (6), Article ID 36149120, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Model to Evaluate Customer Satisfaction During the Product Life Cycle
Ioana Alina Mitrache, Irina Severin, Elena Lascu, Florin Stinga
Volume 2020 (6), Article ID 3680720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Tools of Marketing Communication with Customers
Eva NAHALKOVA TESAROVA and Anna KRIZANOVA
Volume 2020 (6), Article ID 36195620, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Data Analysis for Gaining Insights on Customers’ Awareness About Quality of The Fish and Fishery Products
Stefan M. PETREA, Dragos Sebastian CRISTEA, Liliana MOGA, Alina MOGODAN, Ira A. SIMIONOV, Aurelia NICA, Sarina ROSENBERG and Victor CRISTEA
Volume 2020 (6), Article ID 36109220, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The postmodern consumer and connected objects: Theoretical framework and proposal for a conceptual model
Meriem AZZOUZI, Salma MOUTHAR and Fouad NAOUI
Volume 2020 (6), Article ID 36143320, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020

Editor-in-Chief

Khalid S. Soliman, International Business Information Management Association, USA

Editorial Board

Peer review process is the responsibility of the Scientific Committee of the conference program

Follow conference author guidelines

Free of charge

The Journal is indexed and/or abstracted in the following databases/resources:

Table of Content

Gerontomarketing on the Russian Banking Services Market: Problems and Prospects
Julia ASTASHOVA, Antonina UKHOVA, Yana DOBRYNINA and Sergey KALENTEEV
Volume 2020 (6), Article ID 3642320, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Approaches to Assessing the Value of Companies: A Review of the Russian Consumer Market
Ekaterina V. SURKOVA, Galina A. SKACHKO and Natalia M. MIKHAILOVSKAYA
Volume 2020 (6), Article ID 36143920, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Post–Harvest Preservation Methods of Beans and Fear of poison among Rural Consumers in Adamawa State, Nigeria
Ogadimma ARISUKWU, Chisaa IGBOLEKWU, Festus ASAMU, ED MIBZAR
Volume 2020 (6), Article ID 36143720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Hereditary Consumption of Herbs and Marketing Communication influence in Nigeria and Zambia
Mercy BANDA and Oscar ODIBOH
Volume 2020 (6), Article ID 36141720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Citizens, Network Marketing Communication and Herbal Remedies in Lagos, Nigeria and Lusaka, Zambia
Mercy BANDA and Oscar ODIBOH
Volume 2020 (6), Article ID 36141620, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Marketing Strategy of Organizations of Consumer Cooperation Based on the Formation of the Marketing Information System as the Foundation for Ensuring Their Competitiveness
Elena ISAENKO, Е.Е. TARASOVA, N.A. PLETNEVA, L.A. LIBRAM and K.V. TARASOVA
Volume 2020 (6), Article ID 36133720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Purchase and Consumption Habits of Terrincho PDO Cheese: The Consumer Perspective in the Municipality of Bragança, Portugal
Larissa Caroline PERINOTO, António José Gonçalves FERNANDES, Roberta de Souza LEONE and Maria Isabel Barreiro RIBEIRO
Volume 2020 (6), Article ID 36128620, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Subjective Well-Being as a Determinant of Consumer Innovativeness in Seniors
Tomasz OLEJNICZAK and Magdalena OLEJNICZAK
Volume 2020 (6), Article ID 36119620, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
An Estimation of Buyer Fatigue by Examination Energy Consumed in the Purchase Process
Dmytro PRUNENKO, Iryna BALANDINA, Iryna POLCHANINOVA, Mykola PYSAREVSKYI, Iryna PYSAREVA, Olha RADIONOVA and Andrii GALKIN
Volume 2020 (6), Article ID 3670720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Generation Z's Attitude to Eco Food as Determination Factor in Setting up Eco Restaurants
Denka ZLATEVA, Mariya VELEVA, Maciej DEBSKI and Antoni KOLEK
Volume 2020 (6), Article ID 3660720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Application of the Green Marketing in Automotive Industry: Case Study of Slovak Republic
Margareta NADANYIOVA, Lubica GAJANOVA and Jana MAJEROVA
Volume 2020 (6), Article ID 36111520, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Monitoring Mechanism of Enterprise Industrial Marketing Management
Tetiana KHARCHENKO, Olena KLIBANSKA, Tetіana CHUNIKHINA and Liliia PRYIMAK
Volume 2020 (6), Article ID 36198820, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Green Marketing as a Tool for Building the Corporate Reputation as a Socially Responsible Organization – Critical Approach
Danuta SZWAJCA
Volume 2020 (6), Article ID 36190820, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
European Consumers' Attitude towards Insects as an Alternative Source of Protein. The Case of Poland
Anna DANKOWSKA, Anna BONA and Patrycja KUJAWA
Volume 2020 (6), Article ID 36104920, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Three Selected Management Models as Supportive Quality Tools in Creating a Marketing Strategy
Anna KUBJATKOVA and Margareta NADANYIOVA
Volume 2020 (6), Article ID 36179020, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Current Use of Uber Brand Marketing Strategy
David Vrtana and Jana Majerova
Volume 2020 (6), Article ID 36164120, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
A Conceptual Study: Marketing and Artificial Intelligence
Zineb JOUHARI, Younes LAFRAXO and Mohamed Larbi SIDMOU
Volume 2020 (6), Article ID 36101820, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Potential Application of Land Art in Marketing
Denis VASILIEV
Volume 2020 (6), Article ID 36147720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The Method of Averaged Quality Traits in the Management of the Quality of Marketing Information
Joanna MAJCHRZAK
Volume 2020 (6), Article ID 3683620, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Internal Marketing and Burnout: An Exploratory Analysis in Romanian Health Care Organizations
Iuliana-Raluca GHEORGHE, Victor-Lorin PURCĂREA, Consuela-Mădălina GHEORGHE, Adela-Magdalena CIOBANU and Ovidiu POPA-VELEA
Volume 2020 (6), Article ID 36141320, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Some Remarks to Behavioral Aspects of Brand Management from the Perspective of Foreign Market
Jana MAJEROVA, Margareta NADANYIOVA and Lubica GAJANOVA
Volume 2020 (6), Article ID 36136920, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Omnichannel Sales in Marketing Mix Context – Research Results
Roman DOMANSKI and Michal ADAMCZAK
Volume 2020 (6), Article ID 36120320, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
How far Perceived Quality and Satisfaction are Important for Customer Brand loyalty? The Case of the Portuguese Mobile Market
Sílvia FARIA and Pedro FERREIRA
Volume 2020 (6), Article ID 3673820, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Study of Young Adults' Preferences in Passenger Rail Transport Services as a Basis for Marketing Activities
Grazyna ROSA, Izabela OSTROWSKA and Agnieszka TOMASZEWICZ
Volume 2020 (6), Article ID 3673020, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
A Qualitative Approach to Assaying Customer Orientation and Market Dynamism of SMEs in Nigeria
Agumadu Mercy Adeola, Moses Chinonye Love, Adeniji Anthonia Adenike, Salau Odunayo Paul, and Adeoye Funmilade
Volume 2020 (6), Article ID 3663120, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Motivations for Customer Engagement due to Consumer Innovativeness
Paweł BARTKOWIAK and Szymon MICHALAK
Volume 2020 (6), Article ID 3660920, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Long and Short Shelf Life Foods in Consumer Purchasing Decisions – The Case of Poland
Urszula SAMOTYJA and Magdalena ANKIEL
Volume 2020 (6), Article ID 3658120, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Marketing Research of Eco-friendly Popularity Factors
Nikolai BELYAEV, Elena TROFIMENKO, Denis STUKALOV and Ilya TSALO
Volume 2020 (6), Article ID 3642120, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Sensory Marketing at the Destination Level: A Conceptual Approach
Ricardo Fontes CORREIA, Ana FRANCO and Raquel MENESES
Volume 2020 (6), Article ID 3655320, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Is There a Link Between Corporate Rebranding Motives and Strategies? Evidence from the Warsaw Stock Exchange
Natalia K. WOJCIECHOWSKA
Volume 2020 (6), Article ID 3641220, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Offerors’ Image in The Relationships Context – Final Purchasers’ Point of View
Agnieszka Izabela BARUK
Volume 2020 (6), Article ID 3640120, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Communication Using Celebrities in the Non-Profit Sector: Case Study of BAZNAS
Nadifa Nur Aliza SHAFIRA and N.I.S PUTRI
Volume 2020 (6), Article ID 3633820, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The Impact of Packaging Elements on Consumer Buying Behavior in Food Industry
Shafig AL-HADDAD, Hala ABURADAHA and Esraa KHATER
Volume 2020 (6), Article ID 3639520, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Physical Contact with Material Objects – Sensory Marketing Perspective
Arnold PABIAN and Aleksander PABIAN
Volume 2020 (6), Article ID 3633020, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Strategy and Methods of Personal Brand Promotion
Elena A. DAVYDENKO, Yulia V. KRYLOVA and Dariya V. KURITCYNA
Volume 2020 (6), Article ID 3639420, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Elucidating the Consumer Perception for Coir Composite Furniture: A Move towards Sustainable Consumption
Gayathri RAMESH and A.S. Ambily
Volume 2020 (6), Article ID 3629820, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The Current Trends Affecting Customer Behaviour when Buying Tourism Products
Jana STUCHLÍKOVÁ and Milena BOTLÍKOVÁ
Volume 2020 (6), Article ID 36195820, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Comparison of Mobile Marketing Tools Used by Higher Education Institutions in Poland and Ukraine
Artur KISIOLEK, Oleh KARYY and Lіubov HALKIV
Volume 2020 (6), Article ID 3627720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Territorial Brand Development and Evaluation (The Case of Ekaterinburg)
Nаtаliа V. GONCHAROVA and Liudmila V. DAINEKO
Volume 2020 (6), Article ID 3626720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Analysis of the Use of Biometrics as Access Authentication, A Review of Scientific Literature 2015-2020
Jorge Salcedo-Prado, Marielena Mamani-Campos and Michael Cabanillas-Carbonell
Volume 2020 (6), Article ID 36195720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Channels and Tools of Marketing Communication Strategy
Veronika OLEXOVA and Lubica GAJANOVA
Volume 2020 (6), Article ID 36194320, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The Transformation of Consumers Behavior: A Study Realised on Romanian Consumers
Olivia Doina NEGOIȚĂ, Mirona Ana Maria POPESCU and Ramona Mihaela BULBOACĂ
Volume 2020 (6), Article ID 36184520, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Application of RAPP Method in Service Relationship Marketing with a Special Focus on Environmental Aspects
Ewa KORELESKA
Volume 2020 (6), Article ID 36183520, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Forms of Spending Free Time by Generation Z of Consumers in Poland and Determinants of Their Choice
Jolanta TARAPATA
Volume 2020 (6), Article ID 36177320, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Factors Affecting Indonesian Customers’ Intention to Invest in Green Sukuk
Farhan NAUFAL and Sri DARYANTI
Volume 2020 (6), Article ID 36169020, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The Determinants of Malaysian Consumers’ Green Products Purchase Decision
Jayanty KUPPUSAMY, Ajitha ANGUSAMY, Kavitha BALAKRISHNAN and Yi Hern TAN
Volume 2020 (6), Article ID 36162220, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Celebrity Endorsement in Advertising in the Context of Consumer Protection Law
Weronika WOZNA-BURDZIAK
Volume 2020 (6), Article ID 36150720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Impact of Corporate Social Responsibility on Customer Satisfaction in Retail Enterprises in the Baltic Countries
Iveta LININA and Velga VEVERE
Volume 2020 (6), Article ID 36149120, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Model to Evaluate Customer Satisfaction During the Product Life Cycle
Ioana Alina Mitrache, Irina Severin, Elena Lascu, Florin Stinga
Volume 2020 (6), Article ID 3680720, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Tools of Marketing Communication with Customers
Eva NAHALKOVA TESAROVA and Anna KRIZANOVA
Volume 2020 (6), Article ID 36195620, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Data Analysis for Gaining Insights on Customers’ Awareness About Quality of The Fish and Fishery Products
Stefan M. PETREA, Dragos Sebastian CRISTEA, Liliana MOGA, Alina MOGODAN, Ira A. SIMIONOV, Aurelia NICA, Sarina ROSENBERG and Victor CRISTEA
Volume 2020 (6), Article ID 36109220, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The postmodern consumer and connected objects: Theoretical framework and proposal for a conceptual model
Meriem AZZOUZI, Salma MOUTHAR and Fouad NAOUI
Volume 2020 (6), Article ID 36143320, Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020

Editorial Borad

Review Process

Peer review process is the responsibility of the Scientific Committee of the conference program

Authors Guidelines

Follow conference author guidelines

Manuscript Publication Charges

Free of charge

Indexing and Abstracting

The Journal is indexed and/or abstracted in the following databases/resources:

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020

Description

+Articles

+General Information