The Use of social media In the Processes of Image-Building, Promotion and Military Recruitment: Case Study of The Territorial Defence Forces in Poland
Social Media, Communication & Public Perception: 38COMM 2021
Although somewhat unwillingly, practically all armies in the world use social media to (1) promote military service and recruitment, (2) establish the reputation and positive image of the organisation, and (3) maintain their relationship with already recruited, former or prospective soldiers. This article constitutes a…