Digital Marketing Strategies in The Internationalization of Clothing Retail Firms: Exploitation of The French Market
Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
This paper aims to become a support tool for managers in the internationalization decision-making process, as well as to help them define the best strategies to adopt in their digital internationalization process. To carry out this paper was adopted the qualitative interventionist methodology, using the…