Latest Communications of International Proceedings articles

Purpose: This study addresses the barriers SMEs face when adopting AI in digital marketing. Design/methodology/approach: The study is based on an extensive literature review conducted through the lens of the extended Technology-Organization Environment (TOE) framework. Findings: Literature review highlights several significant barriers to AI adoption…

The article aims to present the perception of television and Internet advertising by young people. The article shows the problems how the development of technology changes the profile of advertising recipients. In the literature on the subject, there are no studies that show that advertising…

Allocating tasks to robots is a common problem in multiple domains such as robotics and operations research. The problem is further complicated when it is expected or required of robots to form coalitions prior to task execution. We present a general version of the coalition…

The phenomenon called inclusiveness has been widely discussed in the context of tourism. It refers to all tourist groups which might be marginalised due to their age, physical or mental condition, and different types of disabilities. The catering industry that serves both tourists and local…

The subject of the study was the opinions of final-year students of general secondary/high schools on the importance of school career counselling in the process of planning their individual career development. In the context of today's reality, in which we are experiencing numerous changes in…

This study analyzes the ICT-related categories that have been explicitly included in the graduate profiles of law schools in Peruvian universities. In this context, only thirteen universities have mentioned ICT in their profiles through their websites. The categories include: communication skills, practice of values, information…

This research work analyzes the perceptions of 23 teachers between basic education (eleven) and university (twelve) about the use of technological tools in the development of the teaching-learning process through the moments of beginning, development and closing. It is concluded that teachers use certain tools…

Involvement in the stages of education and learning is the first gate of life in a journey that extends to the selection of individuals their professions and determines what they are, whether practical or scientific, governmental, or private. There are also requirements which could be…

The biggest challenge for institutions involved in the process of educating schools and universities in the first phase of the pandemic was to launch remote classes on a very large scale, and in the lockdown period - completely in a very short time. In the…

The purpose of this paper is to better understand the Indonesian higher education sector’s evolution and support using advanced information technology. This paper uses an exploratory research methodology approach. After mapping Indonesia's current situation and condition, a new level of extended reality (XR) technologies is…