Evaluating User Experience (UX) of the Top E-commerce Websites in Malaysia: A Quantitative Study
Research in Information Technology - Transformations and Challenges Across Industries: 40ISM 2022
The continuous growth in online shopping globally requires owners of e-commerce websites to ensure that their websites have positive user experience, to increase their sales and their competitiveness. This research evaluated the user experience of the top three most visited e-commerce websites in Malaysia: Shopee,…