Latest Communications of International Proceedings articles

01
Oct
2024

Managing Regional Development In The Area of Renewable Energy Sources In Poland

Renewable Energy Transition and Regional Development: 43NRG 2024
This article examines the challenges of power grid congestion in a municipality located in central Poland and presents potential solutions in the form of a photovoltaic farm project or prosumer group installation. In the context of growing demand for electricity and an increasing number of…
01
Oct
2024

“Baltic Power” Energy Transition, Management of Renewable Energy Sources In Poland

Renewable Energy Transition and Regional Development: 43NRG 2024
The article takes up the topic of wind power plants in the Baltic Sea. Currently, many such investments are being built, as experts estimate the region's potential at 85GW. The paper reviews the achievements of wind power in Poland to date and forecasts their future…
01
Oct
2024

Renewable Energy Progress in The European Union Under the Challenges Brought by The Russian-Ukrainian War

Renewable Energy Transition and Regional Development: 43NRG 2024
The ongoing Russian - Ukrainian war followed by the energy crisis that emerged in mid-2022 have sparked concern about the European Union’s security energy security, highlighting that renewable energy must be at the core of European energy policy in the medium and long term. Our…
01
Oct
2024

Examining Personal Values Influence on Purchase of Green Foods in Egypt: Sustainability-Based Perspective

Branding, Advertising, and Consumer Behavior in the Age of Social Media: 43MKT 2024
The study aimed to examine the green food purchase behavior in Egypt. Considering the theory of planned behavior (TPB), the study tested the impact of personal values (egoistic, altruistic, and bio-spheric), intention to pay a premium, and green food availability on green food purchase behavior.…
30
Sep
2024

Overcoming Bias and The Hurdles of the “Intention-Behaviour Gap” In Consumers Through Applied Innovation Management

Branding, Advertising, and Consumer Behavior in the Age of Social Media: 43MKT 2024
Customer opinions and the actual behaviour of a customer sometimes differ diametrically. Management science refers to this as the intention-behaviour gap. When developing new products, it is important for manufacturers to obtain the customer's opinion on whether they would also demand the product. Using the…
30
Sep
2024

Social Media and Online Communities’ Effect on Organic Product Purchase Intention in Emerging Markets

Branding, Advertising, and Consumer Behavior in the Age of Social Media: 43MKT 2024
Customer purchase intention is impacted by various factors and have been studied extensively in literature and invarious contexts. Organic products are becoming more and more popular with many people seeking to live healthier lifestyles whereas social media has also presented customers with a new aesthetic…
30
Sep
2024

Exploring Employer Branding and Internal Marketing in Specific Tourism Contexts: Preliminary Approach

Branding, Advertising, and Consumer Behavior in the Age of Social Media: 43MKT 2024
Human capital is a competitive factor that allows to obtain a greater competitive advantage over competitors, so there is a growing concern on the part of companies to keep their employees engaged with their mission, vision and values. Organizations need people, their technical and human…
30
Sep
2024

Perception of User Experience on Youtube With Regard to Advertising : ‘A Moroccan Exploratory Study

Branding, Advertising, and Consumer Behavior in the Age of Social Media: 43MKT 2024
YouTube remains one of the most important platforms on the Internet, given its importance in the daily lives of users and in advertisers' promotional strategies. In fact, while this video-sharing platform attracts billions of users around the world, it also captivates advertisers seeking to effectively…
30
Sep
2024

The Impact of EU Law On the Definition of Advertising By Polish Courts Using Pharmacy Advertising as An Example

Branding, Advertising, and Consumer Behavior in the Age of Social Media: 43MKT 2024
Competition is one of the basic foundations of a free market economy, being at the same time the basis of freedom of economic activity. Competition has a positive impact not only on professional entities, motivating them to develop, but also on consumers, who, thanks to…
30
Sep
2024

Competitive Advantage As A Key Factor In Shaping The Economic Security of Enterprises

Branding, Advertising, and Consumer Behavior in the Age of Social Media: 43MKT 2024
The modern economy is characterized by high volatility, and doing business under the current conditions is becoming an increasingly difficult task. Under such conditions, the competitive advantage of enterprises is gaining new importance, as a key tool for creating economic security for enterprises, especially in…