Strategy and Methods of Personal Brand Promotion

The authors of this study have managed to explain in what way the methods of strategic analysis can be used to build a personal brand development strategy. To solve this problem the authors have identified the features of each method of strategic analysis and its application for the formation of a personal brand development strategy. The promotion method proposed by F. Kotler within the framework of the concept of marketing development of 4C was successfully transformed and applied to such an object as a personal brand.