Special Issue On: Innovation in Marketing Strategies, Customer Engagement and Satisfaction
Selected papers from 36th IBIMA International Conference 4-5 November 2020
Editor-in-Chief
Khalid S. Soliman, International Business Information Management Association, USA
Editorial Board
Aleksandra Radziszewska, Czestochowa University of Technology, Poland
Agnieszka Wiśniewska, University of Warsaw, Poland
Marium Mateen Khan, Institute of Business Management (IoBM), Pakistan
Suhail Mohammad Ghouse, Dhofar University, Oman
Anetta Pukas, Wroclaw University of Economics and Business, Poland
Dorota Bednarska-Olejniczak, Wroclaw University of Economics and Business, Poland
Marta Starostka-Patyk, Czestochowa University of Technology, Poland
Konstantin B. Kostin, UNECON, Russia
Christian Enz, University of South Bohemia, Czech Republic
Anna Sylwia Kowalska, Wroclaw University of Economics and Business, Poland
Jana Mitríková, University of Prešov, Slovakia
Ilona Bondos, Maria Curie-Sklodowska University, Poland
Taiye Tairat Borishade, Covenant University, Nigeria
Aleks Krasnov, Peter the Great St.Petersburg Polytechnic University, Russia
Jelena Franjković, J.J. Strossmayer University of Osijek, Croatia
Ricardo Correia, Instituto Politécnico de Bragança, Portugal
Ovidiu-Iulian Bunea, The Bucharest University of Economic Studies, Romania
Eugenia Czernyszewicz, University of Life Sciences in Lublin, Poland
Erik Ružić, Juraj Dobrila University of Pula, Croatia
Honorata Howaniec, University of Bielsko-Biala, Poland
Anna Zarkada, Athens University of Economic and Business, Greece
Steliana Rodino, INCDSB-National Institute of Research and Development for Biological Sciences, ICEADR- Institute of Research for Agriculture Economy and Rural Development, Romania
Valentina Șuparschii, “Dunărea de Jos” University of Galați, Romania
Nicolae Daniel Maita, Bucharest Academy of Economic Studies, Romania
Ilze Kacane, Daugavpils University, Latvia
Helena Štimac, Josip Juraj Strossmayer University of Osijek, Croatia
Pedro Ferreira, University Portucalense, Portugal
Oksana U. Yuldasheva, S-Petersburg State University of Economics (UNECON), Russia
Ludvík Eger, University of West Bohemia, Czech Republic
Raluca-Giorgiana Chivu, The Bucharest University of Economic Studies, Romania
Larisa A. Ismagilova, Ufa State Aviation Technical University, Russia
Dorota Bednarska-Olejniczak, Wroclaw University of Economics and Business, Poland
Joanna Krasodomska, Cracow University of Economics, Poland
Jana Majerova, University of Zilina, Slovakia
Elevita Yuliati, Universitas Indonesia, Indonesia
Vincent Oh Kim Seng, Multimedia University, Malaysia
Mirko Palić, Multimedia University, Malaysia
Suha F.K. Salem, Management and Science University, Malaysia
Nikola Draskovic, RIT Croatia, Croatia
Dušan Stojaković, Faculty of Contemporary Arts (FSU), Serbia
Nicoleta Dospinescu, Alexandru Ioan Cuza University, Romania
Grzegorz Wesołowski, The John Paul II Catholic University of Lublin, Poland
Maciej Dębski, University of Social Sciences in Łodz, Poland
Peer review process is the responsibility of the Scientific Committee of the conference program
Follow conference author guidelines
Free of charge
The Journal is indexed and/or abstracted in the following databases/resources:
Aleksandra Radziszewska, Czestochowa University of Technology, Poland
Agnieszka Wiśniewska, University of Warsaw, Poland
Marium Mateen Khan, Institute of Business Management (IoBM), Pakistan
Suhail Mohammad Ghouse, Dhofar University, Oman
Anetta Pukas, Wroclaw University of Economics and Business, Poland
Dorota Bednarska-Olejniczak, Wroclaw University of Economics and Business, Poland
Marta Starostka-Patyk, Czestochowa University of Technology, Poland
Konstantin B. Kostin, UNECON, Russia
Christian Enz, University of South Bohemia, Czech Republic
Anna Sylwia Kowalska, Wroclaw University of Economics and Business, Poland
Jana Mitríková, University of Prešov, Slovakia
Ilona Bondos, Maria Curie-Sklodowska University, Poland
Taiye Tairat Borishade, Covenant University, Nigeria
Aleks Krasnov, Peter the Great St.Petersburg Polytechnic University, Russia
Jelena Franjković, J.J. Strossmayer University of Osijek, Croatia
Ricardo Correia, Instituto Politécnico de Bragança, Portugal
Ovidiu-Iulian Bunea, The Bucharest University of Economic Studies, Romania
Eugenia Czernyszewicz, University of Life Sciences in Lublin, Poland
Erik Ružić, Juraj Dobrila University of Pula, Croatia
Honorata Howaniec, University of Bielsko-Biala, Poland
Anna Zarkada, Athens University of Economic and Business, Greece
Steliana Rodino, INCDSB-National Institute of Research and Development for Biological Sciences, ICEADR- Institute of Research for Agriculture Economy and Rural Development, Romania
Valentina Șuparschii, “Dunărea de Jos” University of Galați, Romania
Nicolae Daniel Maita, Bucharest Academy of Economic Studies, Romania
Ilze Kacane, Daugavpils University, Latvia
Helena Štimac, Josip Juraj Strossmayer University of Osijek, Croatia
Pedro Ferreira, University Portucalense, Portugal
Oksana U. Yuldasheva, S-Petersburg State University of Economics (UNECON), Russia
Ludvík Eger, University of West Bohemia, Czech Republic
Raluca-Giorgiana Chivu, The Bucharest University of Economic Studies, Romania
Larisa A. Ismagilova, Ufa State Aviation Technical University, Russia
Dorota Bednarska-Olejniczak, Wroclaw University of Economics and Business, Poland
Joanna Krasodomska, Cracow University of Economics, Poland
Jana Majerova, University of Zilina, Slovakia
Elevita Yuliati, Universitas Indonesia, Indonesia
Vincent Oh Kim Seng, Multimedia University, Malaysia
Mirko Palić, Multimedia University, Malaysia
Suha F.K. Salem, Management and Science University, Malaysia
Nikola Draskovic, RIT Croatia, Croatia
Dušan Stojaković, Faculty of Contemporary Arts (FSU), Serbia
Nicoleta Dospinescu, Alexandru Ioan Cuza University, Romania
Grzegorz Wesołowski, The John Paul II Catholic University of Lublin, Poland
Maciej Dębski, University of Social Sciences in Łodz, Poland
Peer review process is the responsibility of the Scientific Committee of the conference program
Follow conference author guidelines
Free of charge
The Journal is indexed and/or abstracted in the following databases/resources: