Marketing Strategy of a Chinese Company when Entering the International Market

Market conditions are forcing companies that yesterday relied on their image and the natural flow of customers to actively engage in advertising and promotion. And all because the competition is actively growing, and the ideas of people who want to get additional education are changing. Many people prefer to study remotely or use Internet services. In order to develop in new markets, companies offering educational services must use all kinds of promotion tools. And primarily on the Internet. Internet promotion allows the company to advertise information inexpensively and quickly about services around the world.

The goal was set in the article: to develop a marketing strategy for a Chinese company when entering the international market.

Based on the goal, the following tasks were formulated:

• consider theoretical material on the marketing strategy of a company when entering the international market;
• analyze the modern Chinese company Hutong school;
• conduct a SWOT analysis, highlight strengths and weaknesses, opportunities and threats for the company;
• based on the analysis and the identified problems, propose a marketing strategy for Hutong school.