Modern Marketing, Brand Perception and Consumer Insights: 38MKT 2021

Description

Special Issue On: Modern Marketing, Brand Perception and Consumer Insights

Selected papers from 38th IBIMA International Conference 23-24 November 2021

38MKT

Editor-in-Chief

Khalid S. Soliman, International Business Information Management Association, USA

Editorial Board

Maciej Dębski, University of Social Sciences, Poland
Laura Elena Zapata Jimenez, Universidad Católica Luis Amigó, Medellín Colombia
Paulina Golinska-Dawson, Poznan Univ. of Technology, Poland
Maria Plakhotnikova, Moscow Open Institute, Russia
Nibedita Saha, Tomas Bata University in Zlin, University Institute, Czech Republic
Piotr Walentynowicz, University of Gdansk, Poland
Izabela Ostrowska, University of Szczecin, Poland
Anetta Pukas, Wroclaw University of Economics and Business, Poland
Petr Scholz, College of Polytechnics Jihlava, Czech Republic
Sebastian Bialoskurski, University of Life Sciences in Lublin, Poland
Artur Kisiołek, The Great Poland University of Social and Economics in Środa Wlkp., Poland
Michal Szyszka, WSB University, Poland
Tomasz Dryl, University of Gdańsk, Poland
Magdalena Sobocińska, Wroclaw University of Economics and Business, Poland
Mohammad Ekhlaque Ahmed, Institute of Business Management, Pakistan
Lubica Gajanova, University of Zilina, Slovakia
Maria Johann, Warsaw School of Economics, Poland
Leonidas Asto Huaman, Universidad Nacional Autónoma de Tayacaja “Daniel Hernández Morillo, Perú
Małgorzata Pańkowska, University of Economics in Katowice, Poland
Zarehan Binti Selamat, Multimedia University, Malaysia
Oksana O. Yuldasheva, SPb State University of Economics (UNECON), Russia

Peer review process is the responsibility of the Scientific Committee of the conference program

Follow conference author guidelines

Free of charge

Table of Content

Maciej Dębski, University of Social Sciences, Poland
Laura Elena Zapata Jimenez, Universidad Católica Luis Amigó, Medellín Colombia
Paulina Golinska-Dawson, Poznan Univ. of Technology, Poland
Maria Plakhotnikova, Moscow Open Institute, Russia
Nibedita Saha, Tomas Bata University in Zlin, University Institute, Czech Republic
Piotr Walentynowicz, University of Gdansk, Poland
Izabela Ostrowska, University of Szczecin, Poland
Anetta Pukas, Wroclaw University of Economics and Business, Poland
Petr Scholz, College of Polytechnics Jihlava, Czech Republic
Sebastian Bialoskurski, University of Life Sciences in Lublin, Poland
Artur Kisiołek, The Great Poland University of Social and Economics in Środa Wlkp., Poland
Michal Szyszka, WSB University, Poland
Tomasz Dryl, University of Gdańsk, Poland
Magdalena Sobocińska, Wroclaw University of Economics and Business, Poland
Mohammad Ekhlaque Ahmed, Institute of Business Management, Pakistan
Lubica Gajanova, University of Zilina, Slovakia
Maria Johann, Warsaw School of Economics, Poland
Leonidas Asto Huaman, Universidad Nacional Autónoma de Tayacaja “Daniel Hernández Morillo, Perú
Małgorzata Pańkowska, University of Economics in Katowice, Poland
Zarehan Binti Selamat, Multimedia University, Malaysia
Oksana O. Yuldasheva, SPb State University of Economics (UNECON), Russia

Peer review process is the responsibility of the Scientific Committee of the conference program

Follow conference author guidelines

Free of charge

The Journal is indexed and/or abstracted in the following databases/resources: