Unpacking the “Black Box” of Innovativeness and Innovation: Focus on Tourism Research
Research Perspectives on Management, Innovation, and Sustainability in Organizations: 39MGT 2022
The main purpose of this paper is to provide a comprehensive analysis of innovativeness and innovation, differences and relationship, with particular focus on tourism research. The terms innovativeness and innovation are frequently used as synonyms, although they substantially differ, which leads studies to provide inconsistent…