Latest Communications of International Proceedings articles

Today, cluster development is proving to be an option for more and more entrepreneurs given the competitive and sustainable potential of clusters. Our paper aims to bring to the attention of specialists the cluster development in Western and Eastern Europe, including Romania, to highlight and…

In the last two decades, digital platforms have become digital multiverse hubs, concurrently changing the economy, society, culture and politics. They make our daily lives enormously easier, and they do so by grabbing our attention and constantly collecting more and more data. Not only do…

The paper discusses the role of different forms of capital in starting an entrepreneurial venture from the perspective of Croatian entrepreneurs in the beauty services industry. The research presented in this paper aimed to examine how economic capital (financial and material assets), human capital (knowledge…

This article presents an analysis of the assembly process of the gearmotor, aimed at reducing the time taken to implement it and to eliminate the errors and bottlenecks occurring in selected technological operations for this purpose. To this end, measurements in operating time and the…

Due to the use of new technologies, there are changes in the business model of individual companies as well as in the electronic support of marketing tools. The constant development of technology and innovation can raise customers' concerns about digital monitoring or loss of privacy,…

The article herein features an analysis of the pharmaceutical company in terms of two main dimensions, theoretical and practical. The theoretical perspective illustrates the general notions about the organization X, while the practical one brings to the foreground the breakdown of the processes and services…

Knowledge and knowledge management are the key success factors for enterprises operating on the market today. As Drucker stated, in the 21st century, the most valuable assets of an organization are the knowledge worker and his performance. These types of employees should not be managed,…

The article reveals nature and importance of social media, such as Facebook, Instagram and Twitter.  It is indicated that these social networks ensure the process of providing services for the purchase and sale of any goods. It is argued that marketing communication in social networks…

The buzzing world of sustainability has led to soaring growth of literature on green marketing, green accounting, green retailing, green supply chain management and green general management. Green Human Resource Management (GHRM) studies on how this field contributes to preserving the environment are hardly found.…

Noise is a threat to which every employee is exposed. Depending on the sound level, it can be a source of annoyance as well as have a negative impact on the health of people exposed to this factor of the work environment. This article presents…