Evolution of The Omnichannel Concept in DIY Retail Chains
Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
The dynamics of technology development influence the changing needs and purchasing behavior of customers. This is one of the reasons why retail chains invest in researching and implementing new tools to support and stimulate the purchasing process. Digital solutions, combined with the development of e-commerce,…