Latest Communications of International Proceedings articles

Contemporary studies are now documenting that strategic innovation is crucial for increased organizational sustainability, however, few studies have been done on the effect of strategic innovation practices and organizational sustainability in the framework of fundamental changes in government development plans or economic diversity. A quantitative,…

Ensuring safe and hygienic working conditions is the basic duty of every employer. The implementation of this obligation requires a systematic examination of all aspects of work, which is carried out in order to determine what hazards in the working environment may cause injury or…

Data-driven management of stakeholders could be one of very important factors of successful project administration, particularly with regards to strategies involving different players such as those engaged in EU capacity building initiatives like Erasmus+. Effective stakeholder management entails identifying and overseeing various stakeholder groups to…

Studies that peddle the future prospects with distorted media reports and only show the economic level with statistical key figures at a high level, where, however, the small building trade is underrepresented among the average values, their individuality is underrepresented. The motivation for this study/analysis)…

The aim of the article is to indicate the role of financial factors (forms of payment) in the pricing policy of a company that enters international export aid markets. The forms of payment used in exports, which should secure payment for exported products, have been…

Aim: The purpose of this study is to explore how supply chain factors that influence decisions on reshoring have been discussed in previous research.  Methodology: A structured literature review is used to analyze 139 peer-reviewed articles containing reliable and effective arguments and discussion related to…

The development and growth of successful companies in the market is conditioned by the strategies that the company implements in order to be able to achieve its successful operation in the market in the future. The current market environment is marked by rapid development, which…

Neuromarketing represents one of the strategies that a company can choose when creating effective advertising. It is a scientific discipline based on the combination of cognitive science and neuroscience included in marketing, focused on consumer emotions. With this type of research, it is possible to…

The COVID-19 pandemic and its associated restrictions have had a significant impact on all aspects of human activity, particularly on the business operations of companies. The sudden transition to remote work has caused significant disruptions for employees, with initial reports indicating a negative impact on…

This article explores customer preferences for theater institutions regarding the experience value offered to them. Particular attention was paid to the marketing activities of theaters, which, in addition to traditional offerings, further enhanced visitors' experiences. The survey was conducted on a sample of 798 theatergoers…