Hybrid Trade Fairs as Syncretic Format of Business Meetings at Boundary between Reality and Cyberspace – Possible Research Directions in Post-Pandemic Times
Impact of COVID-19 Pandemic on Organizational Management: COVID38MGT 2021
Trade fairs have undergone a long-term evolution – from primary markets to the format known today, that is to say, entailing the exhibition of products at booths and face-to-face discussions. Exhibition events take more and more frequently a syncretic form of so-called hybrid trade fairs,…