Perception Of Ethical Phenomena in Marketing Communication in The Digital Space Within the Slovak Republic: A Qualitative Research
Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Due to the use of new technologies, there are changes in the business model of individual companies as well as in the electronic support of marketing tools. The constant development of technology and innovation can raise customers' concerns about digital monitoring or loss of privacy,…