The Connection Between the Activity Within the Social Networks and The Consumer Behaviour – New Techniques for Knowing the Consumer Behaviour
Digital Marketing and Consumer Engagement in the Age of E-commerce and Social Media: 39eMKT 2022
Buying and consuming behaviour has been a broad topic studied by marketers out of a desire to know and satisfy the needs and desires of consumers. From the beginning of marketing, different research methods have been used, from gathering information through questionnaires and interview guides…