Branding and Enrollment Decisions in Higher Education universities: A Case Study on Executive Education at Florida Atlantic University, USA
Marketing Strategies and Purchasing Decisions: 46MKT 2025
This study investigates how university branding influences enrollment decisions in executive education, using Florida Atlantic University’s College of Business Executive Education as a case study. The motive behind the research stems from the growing competitiveness of executive and professional education markets, where program offerings have…