The Perception of Product Placement in The Food Products Market: Empirical Research Involving Generation Y In Lublin, Poland
Research in Consumer Behavior and Marketing Strategies - Global Perspectives: 40MKT 2022
As effective communication is becoming an important element in the operations of companies, entities are adding new forms of promoting products and services to their marketing strategies, with product placement being one of these. Product placement is aimed at attracting larger audiences, compared to traditional…