Examining the Impact of The Legitimacy of Social Media Influencers on Attitude Towards the Brand and Purchase Intention from A Consumer Perspective
Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
The aim of this study is to examine the impact of legitimacy of social media influencers on consumers towards the brand in terms of attitude and purchase intention. In this context, data was collected from 511 participants between January 15 and February 20, 2021 through…