Latest Communications of International Proceedings articles

28
Jul
2021

The Evaluation of Websites of Polish Yacht Ports on the West Pomeranian Sailing Route

Digitalization and Technological Innovations Across Industries: 37ISM 2021
The location of yacht ports in the cross-border area of ​​the West Pomeranian Voivodeship makes them a component of the region's brand. The surroundings of unique nature act as a magnet for Polish and foreign sailors, attracting more and more of them each year. Therefore,…
28
Jul
2021

Measures of Targeted State Support Based on Possible Models of Economic Security of a Single-Industry Town

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
The existing support system for the single-industry towns includes various aspects. Aspects are monitoring the implementation of integrated investment projects. Targeted support measures are transformed with changes in the external environment. For the effectiveness of their application in the development of single-industry towns, a number…
28
Jul
2021

Comparison of Enterprise Risk Management Practices in Listed and Non-listed Companies: Evidence from Croatia

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
The COVID-19 pandemics has raised attention to the importance of managing risks companies are exposed to adequately. Enterprise Risk Management (ERM) is a contemporary strategic approach to risk management, aimed at achieving strategic goals, increasing shareholder value and corporate resilience. Some of the basic practices…
28
Jul
2021

Financing of the National Parks in Poland in 2012-2018 In The Context of Economic Theory of Goods

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
The paper includes study results relating to the overall funding of national parks in the years 2012-1018. It presents the revenue structure of national parks, indicating the significant role of targeted subsidy to cover current operations and revenues from economic activity. The functioning of national…
28
Jul
2021

Positive Psychology in Marketing: A Study from Indian Marketing Context

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
Positive psychology is a new field of science in this modern era that can be characterized by the science of positive subjective experiences, positive personality traits and positive organizations that ensure people's quality of life and well-being.  In today's world, positive psychology has expanded its…
28
Jul
2021

The Influence of Neuromarketing Tools on Student Interest and Memory: Empirical Evidence from Kazakhstan

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
This paper is a part of an ongoing series of papers, remaining a work in progress. The purpose of this article is to increase the interest of students of higher education institutions of the Republic of Kazakhstan in learning through the use of neuromarketing tools.…
28
Jul
2021

Customer Engagement in Marketing Management: Scale Development and Validation

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
This study advances the conceptualization and operationalization of customer engagement (CE) as the object of marketing management. Past scholarship has only partially addressed the dimensionality of CE behaviour and the need of the holistic approach to the variety of CE manifestations in profitable CE management.…
28
Jul
2021

The Impact of CSR on Customer Loyalty in Banking: The Role of Mediating Factors

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
The purpose of the current study is to examine the direct and indirect effects of Corporate Social Responsibility (CSR) activities undertaken by banks on consumer loyalty. Increasingly often, banks struggle to retain customers who are loyal to two or more brands.  CSR is an increasingly…
28
Jul
2021

Sensors Variety for UAVs Swarms Modeling and Simulation Purposes – cPSOm Algorithm Use Case

Innovations in Artificial Intelligence, Machine Learning and Intelligent Systems: 37AI 2021
In this paper considerations of further researches in modeling and simulation of Unmanned Aerial Vehicles (UAVs) swarms are presented. This considerations concern listing and description variety of sensors assembled in aircrafts and its possible impact and capabilities when applied in specific modification of particle swarm…
28
Jul
2021

Analysis of the Mechanical Components Quality in Automotive Industry

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
In the automotive industry effective the quality management is crucial and is regarding every enterprise in the long supply chain. As the producer formed and for the largest automotive concerns we regard car parts formed of best quality for the indicator of our action. In…