Latest Communications of International Proceedings articles

27
Jul
2021

Impact of CSR on Consumers’ Purchasing Decisions Compared to Selected Decision-Making Criteria

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
This article presents the results of research on the impact of CSR on consumers’ shopping decisions from Poland and Ukraine against other decision-making criteria such as price, quality, other customers' opinions or guarantee terms. In the research, demographic variables such as age, gender, nationality and…
27
Jul
2021

Models of Examining Brand Evaluation from A Global Perspective

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
The brand and its value is currently a much-discussed topic and a naturally important aspect among companies, traders, entrepreneurs, executives and also startups. A strong brand has significant advantages in any area of ​​business. In the following article, we theoretically define the term brand, brand…
27
Jul
2021

Sugar Fee in Poland As an Example of New Fiscal Burdens and Stimulation of Consumer Behaviour

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
During the economic downturn caused by the COVID-19 pandemic, the amount and structure of tax burdens imposed by the state on businesses continue to increase, as shown on the example of the newly introduced sugar fee in Poland. A new tax-related burden imposed on businesses…
27
Jul
2021

Managers Involved In The Development of Educational Institutions

Trends in Education – Enhancing Learning and Development: 37EDU 2021
In this article i present a pedagogical experiment that by applying a questionnaire on the managers of the educational units, we aimed to highlight the components of the image of the educational institution that they coordinate; how he achieves the image of the institution; how…
27
Jul
2021

Does Age Matter? The Effect of The Age of The Household Head on Household Income Inequality

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
In the paper we analyse how the earners age affects the level of households income inequality in West-EU countries. Therefore, in the study we focus on various subgroups of household distinguished on the age of the household head. The main research objective of the article…
27
Jul
2021

“Flipped Class” as an Individual Approach Technology in Teaching English to IT Master Degree Students

Trends in Education – Enhancing Learning and Development: 37EDU 2021
The challenges of the current life conditions interfere with all aspects of university tuition. These make educators focus on their skills and abilities while providing training to the students, where master courses stand apart due to the special students’ needs. Teaching a foreign language to…
27
Jul
2021

The Influence of Logistics 4.0 Tools on Sustainable Development: Delphi Study

Digitalization and Technological Innovations Across Industries: 37ISM 2021
Background: The development of technologies and tools used in logistics 4.0 requires checking their impact on the sustainable development of enterprises and economies. Only experts with knowledge and experience in both fields can answer this question. Methods: The delphi method was used. In the analysis…
27
Jul
2021

Risk Assessment as the Basis of the Cybersecurity Model in the Organization

Digitalization and Technological Innovations Across Industries: 37ISM 2021
The aim of the paper is to present the cybersecurity risk management process as a foundation for reducing digital crime and strengthening the security of infrastructure and processes implemented by operators of key services. The work presents the concept of risk, cyberspace, and the risk…
27
Jul
2021

Testing the Howard-Sheth Model in University Marketing

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
As a basic principle for understanding and predicting the operation of a system, the modeling process is, without a doubt, a technique that helps to develop any phenomenon. A concept almost never used in university marketing is marketing modeling. The need for this process stems…
27
Jul
2021

A Systematic Literature Review on Business Intelligence from A Decision-Making Perspective

Digitalization and Technological Innovations Across Industries: 37ISM 2021
Nowadays, it can be stated that business intelligence (BI) has become one of the trends that companies are adopting to make optimal decisions. Very few companies choose to implement BI because they usually have no knowledge to get started in that area. In such context,…