Impact of CSR on Consumers’ Purchasing Decisions Compared to Selected Decision-Making Criteria
Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
This article presents the results of research on the impact of CSR on consumers’ shopping decisions from Poland and Ukraine against other decision-making criteria such as price, quality, other customers' opinions or guarantee terms. In the research, demographic variables such as age, gender, nationality and…