Latest Communications of International Proceedings articles

27
Jul
2021

Russian-Brazilian Trade Relations and Prospects For the Mercosur – EAEU Cooperation

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
Russian-Brazilian trade relations have been intensifying for last decades; however, cooperation between two countries faces certain challenges. One of the potential solutions for eliminating trade barriers is to sign a free trade agreement. Both Russia and Brazil are leading members of customs unions: the EAEU…
27
Jul
2021

Collective Intelligence – As A Way of Sharing and Creating of Knowledge Towards Sustainable Rural Area Development

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
Nowadays, socioeconomic development, along with rural development, has received a new character and accelerated due to the fact new properties of external environment have determined an extraordinary increase in the value of knowledge. Knowledge has been as a new source of change. Compiling knowledge that…
27
Jul
2021

Free-Floating Car Rental Service in Riga and Customer Motivation: The Case of CARGURU

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
The digitalization era has made a significant impact on the service industry, including banking, commerce and renting. Technology has converted traditional and formerly inseparable services into ones that can be used from any place and at any time. The paper explores customer motivators for using…
27
Jul
2021

Regulations on Financing Public Debt by the Central Bank Based on the Experience of OECD Countries

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
In connection with the subprime crisis, and then in response to the COVID-19 pandemic, many central banks around the world decided to use an unconventional monetary policy tool in the form of government bond purchase programs on the secondary markets. Such actions have renewed discussion on the…
27
Jul
2021

Michael Spence’s Signaling Theory: Hiring Employees as An Investment Under Conditions of Uncertainty

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
Michael Spence, together with Joseph E. Stiglitz and George A. Akerlof, was awarded the 2001 Nobel Prize in Information Economics for his contribution to the analysis of markets characterized by information asymmetry that occurs when some market participants have better information than others do. Spence…
27
Jul
2021

Millennials as A Socially Responsible Generation of Consumers

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
Corporate social responsibility, together with the issue of sustainable development, have been among the most discussed topics in recent years. One of the reasons is the fact that social responsibility is becoming increasingly important for companies as well as the general public. Many companies are…
27
Jul
2021

Macroeconomic Labor Productivity as A Tool for Measuring Economic and Social Cohesion

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
The aim of the article is to analyze the relationship between the level of economic development of the country and the degree of regional economic differentiation. Designing an appropriate economic policy requires not only defining economic goals, but also the preparation of an appropriate system…
27
Jul
2021

Contradicting Approaches in Adult Education Based on Research Findings

Trends in Education – Enhancing Learning and Development: 37EDU 2021
The author reviews approaches of adult educators to their roles and to adult learning. The paper reflects the findings of a phenomenographic research that was carried out in 2017 and 2018 with participation of 20 adult educators, representing both formal and non-formal education. The purpose…
27
Jul
2021

Does It Pay to Rebrand? The Relationship Between Corporate Rebranding Strategies and Financial Performance of Joint-Stock Companies.

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
Purpose: The aim of this paper is to examine the relationship between corporate rebranding strategies and companies’ financial performance. Methodology: The sample comprised of 121 joint-stock companies listed on Warsaw Stock Exchange Main Market and New Connect in Poland. The multiple regression was conducted first…
27
Jul
2021

Innovative Marketing Technology in the Food and Beverage Industry in Malaysia

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
Nowadays, Food and Beverage (F&B) sector are more focused on using marketing technology in introducing their products and enhancing their company's image in the market. However, consumer adoption technology of product or service continues to be a challenge for the marketer in the market. This…