Latest Communications of International Proceedings articles

19
Jul
2021

Contributions of Digital Marketing Strategies on New Markets Approach: An Application to The German Children’s Clothing Market

Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
Faced with the decision to internationalize, the digital internationalization process presents several challenges and options of choice among the many channels available to all brands. The main strategic decisions that managers have to make are the choice of priority markets. This paper aims to analyze…
19
Jul
2021

Digital Marketing and Emotional Effect of the Virtual and Augmented Reality Systems

Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
This study focuses on how consumers view virtual and augmented realities as empowering present and future tenses.  We are exploring how new technologies can become the basis for a new computing platform and, ultimately, affect the emotional side of using such systems to increase sales…
19
Jul
2021

The Influence of Variable Coding on the Interpretation of the Cox Proportional Hazards Model Parameters

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
Methods of duration analysis (or survival analysis, or failure-free analysis) were initially used in the analysis of the duration of human life. However, due to their versatility, they are increasingly used in the study of socio-economic phenomena. Nonparametric and semiparametric models are of particular importance.…
19
Jul
2021

Taxpayer Behavior Patterns of Firms and Their Classification

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
Taxpayer behavior is an intensively developing area of research that ultimately seeks to improve voluntary tax compliance. Numerous studies of taxpayer behavior have substantiated the factors of impact described by the traditional model of tax behavior and have identified new behavioral and institutional factors of…
19
Jul
2021

Improvement in The Level of Satisfaction of Clients for Digitals Services

Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
The paper herein serves as a theoretical study on the relation between the quality in services and clients’ satisfaction, conducted among clients in a county in regards to the digitals services, aiming to point out to the level of clients’ satisfaction, as well as to…
19
Jul
2021

Comparison of The Characteristics of Subnational Science Policy of The Countries with A Federal Structure

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
The conference thesis describes and analyzes the characteristics of science policy in the administrative subjects of the countries with a federal structure and compares them with the science policy in the subjects of the Russian Federation. The obtained results allowed us to put forward the…
19
Jul
2021

Archetypes of Video Game Players – do Other Typologies Exists?

Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
Segmentation is one of the basic stages of formulating a marketing strategy and is the starting point for selecting the target market(s) of operation and the choice of positioning. It allows companies to optimise their marketing communication expenses and build relationships with buyers more effectively.…
19
Jul
2021

Economic and Political Influence of the BRICS Countries on the World Economy

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
Report: In the context of the modern world economy, the issues of further development of the BRICS countries, their participation in international trade, strengthening their positions in the political arena, as well as the joint creation of financial institutions, acquire particular relevance not only within…
19
Jul
2021

E-Commerce as A Business Model: A Comparative Study in Romania and European Union

E-commerce Dynamics - Trends, Challenges, and Opportunities: 37eCOM 2021
The concept of the business model is destined to find realization, applicability and practicality in many aspects in the economic sector of entrepreneurship. The company in its entirety, represents a model framework with an interconnected process structure, essential for revenue generation, allocation and absorption. When…
19
Jul
2021

Civil Liability Regime for Artificial Intelligence in Poland

Economic Perspectives - Challenges, Strategies, and Policy Implications: 37ECO 2021
The article deals with the investigation of civil liability in the case of damage by systems equipped with artificial intelligence.EU debate about policy option most common to all national systems could in the nearest future develop new rules for EU member states. EU seems to…