Contributions of Digital Marketing Strategies on New Markets Approach: An Application to The German Children’s Clothing Market
Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
Faced with the decision to internationalize, the digital internationalization process presents several challenges and options of choice among the many channels available to all brands. The main strategic decisions that managers have to make are the choice of priority markets. This paper aims to analyze…