Latest Communications of International Proceedings articles

25
Jul
2021

International Brands on The Local Market – Consumer Purchase Decisions

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
The aim of the study was to determine consumer preferences in terms of purchasing cola-flavored carbonated drinks by conducting a thorough analysis of the respondents’ behavior. The study comprised 60 adult respondents: 27 women (45%) and 33 men (55%). The selection of the study sample…
25
Jul
2021

The Role of Organoleptic Tests in Introducing Innovations on The Example of Solutions from The Light Industry Sector

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
The article presents the results of the sensory research on subjective impressions related to scents of the following essential oils: cinnamon, eucalyptus, manuka, oregano and thyme as well as the desirability of their scents. These substances, due to their antiseptic effects, were proposed in the…
25
Jul
2021

Child Sexual Abuse and Media Reporting: Perception of Workers of Non-Governmental Organizations in Lagos State, Nigeria

Social Media Dynamics - Communication Strategies, Challenges and Societal Impact: 37COMM 2021
Background: Child sexual abuse (CSA) refers to the sexual abuse of children which is a prevalent problem in the world with serious consequences for CSA victims. The workers of non-governmental organizations and the social workers have the major roles of handling cases of child sexual…
25
Jul
2021

“The Queen’s Gambit” as a Contributor to the Repositioning of Chess: What are the Marketing Implications?

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
"The Queen's Gambit" is a 7-episode Netflix movie that met great success Worldwide. Beth Harmon, the protagonist of the film, is a fictitious young chess player who has managed to become a chess champion despite several difficulties faced during her life. "The Queen's Gambit" stimulated…
25
Jul
2021

Malaysia-Japan Collaboration Strategy for Defence Manufacturing: A Conceptual Study Based on the RBV Theory

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
Defence spending is a significant item of public expenditure in most countries and the financing of defence is a major topic of academic and political debate. Initiatives are necessary to enhance the collaboration in transnational defence manufacturing industries through alliance formation that can make important…
25
Jul
2021

Marketing Mix Service (7P) And Destination Brand Evaluation in Rural Tourism: A Case Study of Country Club Zdravkovac In Serbia

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
Country Club Zdravkovac is a family business that faces numerous barriers to growth, regulation, and financing that companies of the same format face in the Republic of Serbia. The company manages a tourist destination in the field of rural tourism. This paper aims to find a way…
25
Jul
2021

Retail Goods Brands’ Importance in Live Music Venue Preference

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
This study aims to determine the perceived importance of retail goods brands on live music venue selection, define distinctive customer segments to whom retail branding is important at different levels, and explore whether these segments differ by demographical characteristics. Data was collected from 424 participants…
25
Jul
2021

Index AI – Metric of Training Time of Artificial Neural Networks on A Single Board Computers

Innovations in Artificial Intelligence, Machine Learning and Intelligent Systems: 37AI 2021
The objective of this paper is to present an attempt to estimate the training time of convolutional neural networks on single board computers. Thanks to this, it will be easy to estimate the time needed to complete the learning process with much slower devices. Using…
25
Jul
2021

Study on Information Security Challenges in Digital Transformation

Digitalization and Technological Innovations Across Industries: 37ISM 2021
The digitization of business models and processes within the management systems of companies is to be understood as the operationalization of the Statement of Applicability (SoA). For this purpose, the quality of measures must be integrated and optimized in the adjustment processes while observing governance…
25
Jul
2021

A Systematic Review of Business Intelligence Technology for Decision-Making

Digitalization and Technological Innovations Across Industries: 37ISM 2021
Currently, the top management in companies presents important information with the help of slides. However, this method could lead to significant errors in decision-making as the necessary steps to preserve data reliability for decision-making may not have been taken. The objective of this research is…