International Brands on The Local Market – Consumer Purchase Decisions
Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
The aim of the study was to determine consumer preferences in terms of purchasing cola-flavored carbonated drinks by conducting a thorough analysis of the respondents’ behavior. The study comprised 60 adult respondents: 27 women (45%) and 33 men (55%). The selection of the study sample…