Latest Communications of International Proceedings articles

In the rapidly evolving landscape of digital marketing, the integration of AI technology has paved the way for innovative approaches, notably in the realm of AI-generated product photography. This paper presents a detailed examination of the impact of AI-generated background images in perfume marketing campaigns,…

The use of modern technologies in marketing is characteristic of fast-changing industries and big innovative companies. However, the situation changed during the pandemic crisis when companies had to deal with a high-velocity environment. We could observe, that modern technologies were used in marketing also by…

In today’s digital age, social media is the main means of communication and information sharing.  Social media platforms create a space for peer-to-peer communication, information sharing and thus provide speed of dissemination of information about cryptocurrencies and increase their popularity. Social media is also a powerful competitive…

Technological progress is the driving force behind significant changes in the world economy. Even money, monetary aggregates, payment systems and the exchange of goods and services did not avoid these changes. The rapid expansion of internet commerce and mobile technologies, advances in encryption and network…

As the number of electric and hybrid vehicle users increases, there is growing interest in the topic of maintenance and servicing costs. Many literature sources do not provide information on this topic and only limit themselves to energy costs. However, it is not just energy…

Purpose: The aim of the paper was to analyse and present the results of the research concerning customers satisfaction and loyalty. The uniqueness of this article is that it concerns funeral services that are associated with the sad event of the death of a loved…

Intense rivalry today forces businesses and brands to strive for differentiation. Employing marketing strategies that can engage consumers is one way to differentiate yourself from your competitors. Sensory marketing is one way to achieve this. The main goal of the publication is to examine the…

In the continuously expanding digital era, online advertising has become one of the essential pillars of companies' marketing strategies worldwide. Romania is no exception, with organizations of all sizes directing their resources to online platforms to promote their products and services. However, for online advertising…

The article presents the results of research on key success factors in project management in the healthcare sector. The aim was to identify and analyze the key success factors, their understanding and perception by stakeholders, and the practical implications for healthcare project management. The literature…

Social connectedness encapsulates the notion of self in relation to other people. Studies of work motivation consented that work motivation is highly correlated with social relationship. In times of post-pandemic where the necessity of physical workplace has been arguably doubted, employees are considered to be…