Latest Communications of International Proceedings articles

Organizations use advertising, as well as other means of communication, to send messages that can get a response from the target audience, either behavioral or perceptual. Thus, advertising can be defined as a persuasive means of communication, which aims to change the attitude of its…

In our paper we intended to verify the relationship between the NPS and other customer satisfaction measures commonly used in consumer research. We collected the results of 10 customer satisfaction surveys, we harmonized and combined all the data and used a simulation with the bootstrap…

The internet has transformed the economics of communication, creating a spirited debate as to what is the liability of internet intermediaries like internet service providers in India. Existing liability schemes generally join traditional fault-based liability rules to broad internet-specific liability exemptions. Internet intermediaries, on the…

This study presents aspects regarding the influence of technological links such as: precursor plant, fertilization, herbicide and treatment in vegetation against diseases on the degree of weeding, morpho-physiological and wheat production properties in the conditions in south-eastern Dobrogea. The experiments were located in production conditions…

Rail transport is crucial in creating a sustainable transport system. Intermodal transport, which is a form of multimodal transport, has been the fastest growing segment over the last 30 years. Stimulating its development by introducing targeted financial support solutions to reduce costs can be an…

In the article, we ask about the place and meaning of stimulating moral development at the stage of higher education. When looking for an answer to this question, we refer to different visions of higher education. We consider the idea that the moral shaping of…

Recent trends in the global market and consequent changes in the structure of labour markets have substantially changed employment forms and relations. Employers embrace precarious work because it allows them to limit or reduce their permanent workforce to a minimum, and to maximise profits and,…

Financialization of non-financial enterprises is an evolutionary process and involves the growing dominance of financial tools in enterprise management. The intensity of this process varies and requires deeper understanding. The aim of the study is to evaluate the process of financialization of nonfinancial enterprises in…

The paper includes an analysis of marketing activities conducted by leading railway companies operating in the passenger transport sector in Poland. The objective of the analysis is indication what instruments are used in development of carriers’ offers, and what marketing potential remains to be used.…

Various organizations, also higher education institutions (HEIs), are interested in the concept of CSR development. Universities, by definition, play a responsible social role. They educate students for the labor market, shape their competences, sensitize them to social and environmental issues, and build relations. The main…