Social Media Marketing as a Tool for SME Brand Performance; A Study of Selected SMES in Ibadan, Oyo State, Nigeria
Digital Marketing & Consumer Engagement: 38eMKT 2021
This study examined social media marketing as a tool for SME brand performance. The objective of this study was to examine the various concepts of social media marketing and how it drives SME brand performance. The study population of 150 consisted of all employees engaged…