“The Impact of the Exogenous Shock on Transaction Costs in B2C Relationship: A Survey Study in Poland”
Startups and Digital Markets: 45DigECO 2025
This study investigates how exogenous shocks, specifically pandemic, affect transaction costs in B2C relationships within the Polish market. The motivation stems from a growing need to understand consumer behavior shifts under crisis conditions and how institutions mediate these responses. Utilizing the lens of institutional economics…