Perception of CSR Motives In CSR Covid-19 Messages: Implications on Brand Equity, Brand Trust and Brand Advocacy
Impact of COVID-19 Pandemic on Organizational Management and Human Resources Practices: COVID36MGT 2020
The Covid-19 pandemic has changed almost every aspect in life, including in business. At the beginning of covid-19 pandemic, many companies issued special communications from their Chief Executive Officers (CEOs) to give assurance to their customers on their commitment and their ability to continue fulfilling…