Latest Communications of International Proceedings articles

The paper herein serves as a theoretical study on the relation between the quality in services and clients’ satisfaction, conducted among clients in a county in regards to the digitals services, aiming to point out to the level of clients’ satisfaction, as well as to…

Segmentation is one of the basic stages of formulating a marketing strategy and is the starting point for selecting the target market(s) of operation and the choice of positioning. It allows companies to optimise their marketing communication expenses and build relationships with buyers more effectively.…

The aim of this article is to analyse the conditions of the sustainable winegrowing and tourism development in the Tokaj Wine Region, where besides the wine production is a big potential for tourism. The research problem addressed in the paper is theoretical and empirical and the…

The main aim of the paper is to compare the satisfaction of foreign and Slovak respondents with selected services of the Belianska Cave. The analysis was performed on the basis of personally collected data from a questionnaire survey conducted in the summer and winter seasons…

With the increased use of Industry 4.0 and digital transformation, the Smart Airport concept has recently become an important topic that is often included in both academic research and industrial environments. The fourth industrial revolution deeply affected all industries and quickly brought about significant technological…

This research work had as main objective to analyze the contribution of entertainment to the average stay in hotel establishments in Terras de Trás-os-Montes (Portugal). In view of the purpose study, four specific objectives were formulated: i) identify the type of entertainment activities complementary to…

The paper examines main stages of the implementation of strategic planning methods in the Russian Federation to the municipal management practice.

Contemporary land grabbing is a multidimensional and multilevel problem on a global scale, with numerous negative economic, social and environmental consequences. The goal of the article is to present this issue from a Post-Keynesian perspective, namely as driven by financialisation, which in turn lies in…

Nowadays, the territories have been in need of readjusting their strategies around technologies and creative activities to meet the expectations of world bodies. The large concentration of the population in urban centers, poses a set of challenges to municipal management, namely with regard to pollution,…

In recent years, we have heard of the term CRM; however, few know the complete name and especially what it is used for. Currently, companies or organizations have to deal with the management of considerable information generated in lead acquisition, customer service, sales management as…