Modern Approach to the Creation of Values: the Client as a Co-creator of Value in Terms of the 5C Concept
Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
The purpose of the article is the emphasis on customer meaning in the process of value co-creation and on possibility of using this cooperation in building of company’s competitive advantage. The research design and methods are: literature review and case study - the analysis of…