Female Consumers’ Interest in Eco-Packaging of Cosmetic Products in Poland
Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
The main objective of this paper is to evaluate consumers’ interest in eco-packaging of cosmetic products. As majority of respondents (over 96%) are women, this phenomenon and research results will consider solely female consumers. The research using indirect method of communication with consumers was based…