Latest Communications of International Proceedings articles

The article presents a classic model of consumer behaviours and contemporary concepts describing the market decisions of buyers. There are analysed changes in process of purchasing decisions observed during last times – from linear EKB model to the non-linear model of the customer's purchase path.…

Social sphere development and the increase of national welfare are priority areas of the socio-economic policy of many countries in the world. However, in some countries this policy is highly effective and demonstrates high results (for example, equalization of social inequality, increasing the volume and…

It has been argued that the effectiveness of the state policy in the field of economic security of Ukraine can be assessed according to criteria and indicators of efficiency of the public administration system and the activities of certain public administration entities in the field…

The purpose of this paper is to provide a perspective on the relation between targeting strategy and green brand positioning strategy. The research method used was the in-depth individual interview, conducted among specialists from organic certified companies, who have in their portfolio a green brand…

Under Omnichannel Conditions, Consumers Should Not Experience Differences In The Level Of The Offer And Service Regardless Of The Channel Used To Make A Purchase. The Aim Of The Article Is To Identify Consumer Choices In The Omnichannel Together With The Assessment Of The Level…

The article discusses the development of an integrated Internet marketing program in the activities of a B2B company within the framework of the simultaneous use and interconnection of several online communication channels with target consumers to achieve the company's marketing goals. The actual tools of…

Purpose: The aim of the paper was to present the results of the research concerning the value of using one of the forms of partnership marketing which is customer relationship management. The unique nature of the article is that customer relationship management is about pilgrimage…

Hierarchical and nonhierarchical clustering algorithms are applied in this paper in order to classify customers in one luxury goods company according to the relevant clients’ attributes in an SQL Server database. After conducting a hierarchical cluster analysis, dendrograms are used to visualize customer groups, which is…

The school education that is currently being developed is still based on a traditional learning model where the students do not make use of their creativity and tend to be passive subjects with little initiative, insecurity, and scarce interest in the learning process. This generates…

Teaching staff is the main factor in educational processes. In the modern system of the Russian education, there are many problematic points, including the teaching staff. Among them there can be the teaching staff aging, underdevelopment of the advanced training and retraining of teaching staff’s…