Latest Communications of International Proceedings articles

04
Jul
2021

Factors Determining Institutional Customer Decisions Regarding The Courier Service on The Polish Market

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
The article analyzes the behavior of institutional customers in relation to courier services provided in Poland. Rapid growth of e-commerce has stimulated changes in the provision of courier services, and customers have been offered a range of new opportunities and ways to send and receive…
04
Jul
2021

Pro-Ecological Patterns of Behaviour of Polish Consumers on the Market of Ecological Products – A Research Concept

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
Currents in consumption indicate that consumers of the 21st century are more and more demanding people, demanding that the products available on the market are diverse, of high quality with high nutritional value, manufactured using traditional methods or ensuring health safety. The analysis of the…
04
Jul
2021

Consumer Preferences for Omnichannel Customer Service in Cosmetics Industry

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
Aim: The article analyses the way in which consumers purchase cosmetics. The research problem concerns the identification of channels chosen by consumers at various stages of the purchasing process. The aim of the article is to identify the scale of homogeneity (using only one channel)…
04
Jul
2021

Effective Teams in Sport and Business. An Attempt to Use the Measurement of Entropy to Configure Sports Teams

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
An approach, referring to the use of tools developed in the field of the management sciences (HRM), may introduce a new quality and perspective for designing tools and setting up effective sports teams, by building on the current knowledge of establishing employee teams. The effects…
04
Jul
2021

Application of Runge-Kutta’s Implicit Methods for Solving Stiff Non-linear Dif-ferential Equations of a Single-Phase Transformer Model in the No-load State

Innovations in Artificial Intelligence, Machine Learning and Intelligent Systems: 37AI 2021
In this paper Runge-Kutta implicit methods for solving stiff nonlinear problems were compared. For the study purposes three different approximations were tested: Gauss-Legendre, Radau and Lobatto. In order to compare the methods, the inrush current under no-load state of a 1-phase transformer was calculated. The…
04
Jul
2021

Case Study of Optimization of Distribution Costs in the Logistics Supply Chain

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
Integrating logistics function is well known and appreciated. The importance of logistics is also growing with the development of integrative tendencies when individual regional markets acquire the character of global markets. The possibility of using logistics as an effective tool of a competitive fight by…
04
Jul
2021

Building A Strong Brand as An Opportunity to Increase Competitiveness

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
‘Products are made in the factory, but brands are created in the mind’ – Walter Landor, Landor Associates. Today the brand is one of the most important instruments of competitive struggle. The brand is not only an intangible resource, but also a resource that is…
04
Jul
2021

The Analysis of the Competitiveness of the Regional Road Transport Sector Using the Environmental Scenario Method

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
Enterprises wishing to succeed must predict the ways for their conduct in the future. This takes into account the conditions created by the environment, in which the opportunities to exploit and threats to avoid are searched for. For this purpose, the appropriate tools are used. …
04
Jul
2021

The Role and Importance of Cultural Intelligence and Its Components in a Multicultural Environment in the Opinion of Managers from Poland, Czechia and Italy

Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
Globalisation and a global scale of economic activity of an ever growing number of enterprises are inevitably linked with expanding mobility of both managers and employees. This mobility involves work in multinational companies and multicultural teams, whose members come from different countries and different cultures.…
04
Jul
2021

Segmentation of Bottled Water Consumers in Poland

Marketing Strategies and Consumer Behavior Trends from Diverse Contexts: 37MKT 2021
The bottle water market was estimated at 437 billion liters in 2017 and is expected to reach 623 billion liters in 2021, growing at a CAGR of 92,7% during 2017-2021. The dynamic development of this market is also observed in Poland, the consumption of bottled…