Modern Sales Technologies and the Concept of Omni-Channel Sales in Food Retail Chains in Poland
Digitalization and Technological Innovations Across Industries: 37ISM 2021
Retail chains have been investing in the search for and implementation of new tools supporting the retail process. Digital solutions prevail, including their use in traditional distribution channels. Such changes are part of the omni-channel concept. The article attempts to identify omni-channel sales in the…