Latest Communications of International Proceedings articles

In today's era of rapid technological change and increasing competition in the tourism industry, historic hotels have become unique destinations for discerning guests. Their unique charm and cultural heritage have attracted the attention of tourists from all over the world. However, despite their historicity, these…

The impact of innovation on the promotion of hotels in historic objects is a topic that is gaining importance in the current context of tourism and the hotel industry. Historic objects with their rich cultural and architectural value present unique opportunities but also challenges for…

Luxury is a subjective concept, interpreted through the prism of many, often very personal variables. Luxury products satisfy higher needs, their acquisition is motivated by the desire to manifest high social status, to provide pleasure, not to eliminate discomfort as is often the case with…

Trust was extensively researched, however often found to be a weak variable in explaining the variance in intention to buy organic products. This could be due to the fact that trust is mostly investigated as general trust incorporating different sources of trust into one variable.…

This exploratory research is interested in understanding the Soukinage (shopping) practices and motivations of Moroccans, who, despite the arrival in force of modern distribution, have remained attached to traditional trade. By taking the case of traditional trade in the old medina of Fez, we have…

The motivation for conducting a study on the valuation of projects in the development phase using a modified option method was the need to test the prevailing view in the literature that the cash flows that a project would generate during the operating period are…

In the rapidly evolving landscape of digital marketing, the integration of AI technology has paved the way for innovative approaches, notably in the realm of AI-generated product photography. This paper presents a detailed examination of the impact of AI-generated background images in perfume marketing campaigns,…

The use of modern technologies in marketing is characteristic of fast-changing industries and big innovative companies. However, the situation changed during the pandemic crisis when companies had to deal with a high-velocity environment. We could observe, that modern technologies were used in marketing also by…

In today’s digital age, social media is the main means of communication and information sharing.  Social media platforms create a space for peer-to-peer communication, information sharing and thus provide speed of dissemination of information about cryptocurrencies and increase their popularity. Social media is also a powerful competitive…

Technological progress is the driving force behind significant changes in the world economy. Even money, monetary aggregates, payment systems and the exchange of goods and services did not avoid these changes. The rapid expansion of internet commerce and mobile technologies, advances in encryption and network…