Latest Communications of International Proceedings articles

Innovation has a significant impact on socio-economic development. They are a factor and an opportunity for the development of enterprises, allowing them to gain a competitive advantage on the market. To achieve a good position and success on the market, these enterprises should create and…

The paper is an attempt to describe marketing communication conducted by small businesses on the Internet through websites and on-line advertising. It shows how small and medium-sized enterprises seek to build their image on the Web using complex multimodal messages (verbal, non-verbal, visual and acoustic elements),…

The research topic is oriented to the knowledge of new technologies, Business Intelligence and Data Warehouse, to improve data management and decision making. The study conducted is a review of the scientific literature, containing 67 articles from the databases: CROSBI, Hrčak, Dialnet, Digital Commoms, Taylor…

This article discusses current online marketing tools that directly affect a company's reputation and affect the company's competitiveness in the online environment. The possibilities of the utilization of specific marketing tools have been identified and clearly described according to the detailed content analysis. The main…

Small and Medium Enterprise (SMEs) are crucial to economic development in every nation especially because of their contribution to the Gross Domestic Product (GDP) and employment. However, many of these enterprises have not developed fundamental management capabilities that could enhance robust decision making and ultimately…

This paper presents the results of analysis of various approaches to the intellectual capital (IC) assessment in organization. The choice of approach to the IC assessment of highly qualified personnel in the industry market has been substantiated. The structure of the IC was determined as…

Training in the form of e-Learning as well as on a remote basis, despite epidemiologic threats, continue to enjoy less popularity than traditional in-person training. Remote work performed using IT tools has, ironically, contributed to the emergence of several threats to employees. Primarily, they concern…

The aim of the article is an attempt to join the multi-threaded discussion regarding the necessity of increasing use of renewable energy sources in the process of obtaining energy. The article presents a thesis that the increase in the use of renewable energy sources in…

The study considers the relationships and dependencies between small-scale integration, i.e. in Euroregions, and large-scale integration, i.e. in integration groupings, to build a theory of the Euroregion. The path to this theory leads through the socalled neighbourhood integration, a model of which forms the basis…

The presented study concerns the issue of detecting and combating fake news, that has become more important than ever since the outbreak of the coronavirus pandemic. Only recently, in the scientific literature, there have been attempts to systematize several techniques of detecting FN, taking into…