Latest Communications of International Proceedings articles

In recent years, the adoption of proactive environmental strategy (PES) in addressing the environmental challenge and maintain firms’ competitiveness have gained more acceptance by many countries.  PES embraces minor improvements to the current technology in the existing products and process, and innovative solutions to reduce…

This conceptual paper is focused on the theoretical considerations concerning the role of personal brands in the process of value creation in a network economy. Based on the literature review, the author points to the growing, dynamic and awareness of the importance of personal brands,…

With the continuous development of economy, China has already become the world's second largest life insurance market. In order to have a deep insight of the research hotspots and trend in the field of life insurance in China, this article analyzes 1,389 related articles of…

This paper explores the application of drones in the Malaysian healthcare supply chain during the COVID-19 pandemic and proposes strategies by identifying issues and challenges faced. A detailed literature review was conducted from a leading database to understand in detail the role of drones as…

Transport companies often obtain differentiated and incomplete information, that obstruct the organization of cargo transport process. This issue is becoming increasingly current during the ongoing COVID-19 pandemic. The article presents the methodology for structuring information resources, used to make the right decisions when organizing transportation…

The Directive 2014/95/EU is unquestionably an important step towards the development of non-financial reporting in the EU. However, the minimum harmonization approach and the considerable flexibility as regards the reporting frameworks that might be used by companies have resulted in a situation where stakeholders' information…

The Niger Delta is the focal point of attraction in Nigeria because of crude oil, which forms a bulk of the country’s export earnings. In spite of this, the inhabitants are faced with terrible conditions such as; polluted air and water, destruction of aquatic life,…

The current competitive environment and the constant pressure of customer requirements cause a growing need for a quality marketing strategy, which is already a necessary element of the long-term existence of companies. Businesses must strive to meet customer needs and create new and effective marketing…

There are various factors behind the success of global brands. These factors may include brand strength, competitive advantage, customer loyalty or the proper application of your marketing strategy. In many cases, it must respect the development of current trends. Today's world is characterized by speed,…

In the current research, we validated the abusive supervision scale in Polish organizational setting. In two studies, we tested a full and a short form of the scale, and examined its psychometric properties. In study 1 (N = 934), we explored one-factor structure of both…