Big Data Analytics Capability and Firm Performance in the Tourism and Hospitality Industry: A Conceptual Paper
Information Technology and Organizational Innovation: 36ISM 2020
The paper reviews the extant literature on big data analytics capability (BDAC) and firm performance. It is indicated that research on BDAC remains at an ‘infancy’ stage in the tourism and hospitality industry. Therefore, future research directions are discussed, including BDAC conceptualization issue and possible…