Internal Marketing and Burnout: An Exploratory Analysis in Romanian Health Care Organizations
Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Burnout is an increasingly prevalent syndrome among physicians, with specific organizational factors contributing to its alleviation. This study aimed to assess the prevalence of burnout, its association with Internal Marketing (IM), and the use of IM practices within Romanian health care organizations. 332 Romanian physicians…