Latest Communications of International Proceedings articles

19
Dec
2020

Internal Marketing and Burnout: An Exploratory Analysis in Romanian Health Care Organizations

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Burnout is an increasingly prevalent syndrome among physicians, with specific organizational factors contributing to its alleviation. This study aimed to assess the prevalence of burnout, its association with Internal Marketing (IM), and the use of IM practices within Romanian health care organizations. 332 Romanian physicians…
19
Dec
2020

Some Remarks to Behavioral Aspects of Brand Management from the Perspective of Foreign Market

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Aspects related to the country of origin of the brand are traditionally identified with cultural identity, political climate, language, history, landscape relief, economic and technical development, as well as religiosity and population. Based on these elements, the country's image can also be understood as an…
19
Dec
2020

Customer Service in Logistics – A Theoretical Framework

Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
The article is devoted to the analysis of the issue of customer service in logistics. The article indicates theoretical aspects relating to the issues of logistic customer service defined in the literature. Customer service finds close connections with all logistic processes taking place in the…
19
Dec
2020

Omnichannel Sales in Marketing Mix Context – Research Results

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Purpose: The theoretical purpose of this article is to identify customer behaviour in a multi-channel sales environment in terms of all marketing mix components: product - stock availability, price - differentiation level, promotion - additional terms and conditions, distribution - delivery and return options. The…
19
Dec
2020

Financial Sustainability of Educational Institutions in Nigeria: Balanced Scorecard Approach and Implications for Policy Designs

Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
The study investigated the financial sustainability of the public federal higher educational institutions in Nigeria.  The population of the study comprised twenty-five (25) Public higher educational institutions from four (4) geo-political zones and Abuja.  Secondary data were sourced from Annual General Warrant from the Office…
19
Dec
2020

A Competency-Based Approach to the Assessment of Civil Servants’ Performance in High-Risk Environments

Employee Relations and Strategic Human Resource Management: 36HR 2020
The effectiveness of public management depends on the civil service performance. Civil service is one of the types of public service. Since one of its priorities is personnel policy, civil servants deal with the issues related to the social, legal and professional spheres. A civil…
19
Dec
2020

Impact Factors Influencing Budgetary Savings in Public Procurements in Ukraine

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
One of the main functions of the state is the purchase of goods, works and services to meet public needs. More than 30 thousand tender organizers are undertaking procurement activities in Ukraine in the public sector of the economy. The annual volume of public procurements…
19
Dec
2020

Top Management Teams and Human Resource Management Effectiveness

Employee Relations and Strategic Human Resource Management: 36HR 2020
Attempts at solving the mystery of organizational success have resulted in many studies combining the concept of effectiveness and human resources management (HRM) perspective. It is showed in the literature that gaining a competitive advantage by the organization becomes possible through effective management of human…
19
Dec
2020

Convergence of Communication Systems as the Foundation of a Digital Information Ecosystem in the Context of Sustainable Development

Digital Transformation and Innovation: 36DigTrans 2020
Rapid changes of technology have forced economies and societies to shift their activity to the digital environment. The article highlights the use of new business opportunities in the context of convergent services that lead to the development of digital information ecosystems. Objectives of the article…
19
Dec
2020

Leading Factors of the Effectiveness of the Legislative Regulation of Criminal Proceedings at the Stage of Criminal Case Initiation

Law, Regulation, and Global Security: 36LAW 2020
The article deals with socio-economic, theoretical and legal issues related to the definition of key factors that should be taken into account when assessing the effectiveness of the legislative regulation of criminal procedural activities implemented at the stage of criminal case initiation. The assessment of…