Latest Communications of International Proceedings articles

19
Dec
2020

Digital Transformation of the Procedure of Admission to Russian Universities

Digital Transformation and Innovation: 36DigTrans 2020
The article deals with the problems faced by university applicants and universities in modern conditions in the framework of the admission campaign: the complexity and opacity of the admission procedure, the risks of incorrect submission of consent to enrolment by applicants, the restriction on the…
19
Dec
2020

How far Perceived Quality and Satisfaction are Important for Customer Brand loyalty? The Case of the Portuguese Mobile Market

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
This paper aims to analyze the importance of quality and customer satisfaction in the Portuguese mobile market as variables leading to customer loyalty. Several attitudinal and behavioral drivers of brand loyalty were examined, as well as the possible relationship between them and how they impact…
19
Dec
2020

Study of Young Adults’ Preferences in Passenger Rail Transport Services as a Basis for Marketing Activities

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Since the 1990s, the macro environment of passenger transport companies has changed radically. As a consequence of changing conditions, marketing is being atomised and the demand for new marketing instruments is rapidly increasing. In societies of abundance, consumers are better educated and more demanding, thus…
19
Dec
2020

A System of Material Incentives for Research Scientists in an Organization

Employee Relations and Strategic Human Resource Management: 36HR 2020
Each organization strives to achieve market leadership. To be competitive, organizations need to use human resources efficiently. In the current conditions, it is crucial to stimulate employees to increase labor productivity and improve the quality of work and services. Organizations need to focus on the…
18
Dec
2020

Identifying, Analyzing and Evaluating the Impact of Quality of Supply Chain in Construction Sector Using Lean Six Sigma Methodology

Logistics, Supply Chains, and Transport Systems: 36LOGMGT 2020
The construction sector is highly prone to non-value additional activities and uncertainty regarding a disturbance in labor and material on site. These factors make projects prone to overruns and humongous costs. Being the hub of massive construction projects, UAE is a popular tourist attraction and…
18
Dec
2020

Exploring the Differences between the Selected forms of Apprenticeship and Indigenous Igbo Business Mentoring

Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
Previous studies have shown several traditional apprenticeships in different vocations or occupations. These include dying, pottery, the weaving of cloth and hairdressing known as “onidiri” in Yoruba land, southwest Nigeria etc. Previous studies have shown that most of these occupations are in existence in other…
18
Dec
2020

Aspects Regarding Some Theories Preceding the Emergence of the New Public Management

Public Administration, Governance, and Smart Cities: 36PublicAdm 2020
The forms of manifestation of public administration, present until the end of the last century, were based on the traditional model, an expression of the principles of bureaucracy formulated by theoreticians of the time. The study follows the forms of approach of public administration and…
18
Dec
2020

Challenges of the Digital Economy: Assessing the Level of Competence of Technical Universities Graduates Based on Pedagogical Testing

Challenges and Opportunities in the Digital Economy: 36DIGECO 2020
According to the Federal state educational standard of higher education in the learning process of students the competence-based approach should be implemented. It means that it is necessary to be able to determine the level of formation of students’ competence in different subject domain. The…
18
Dec
2020

Big Data Management Intentions in Higher Education Sector: A Perspective of Public Research Universities in Malaysia ~ A Pilot Result

Information Technology and Organizational Innovation: 36ISM 2020
Industry 4.0 primarily focuses on 4 major domains, namely artificial intelligence, robotics, the Internet of things and big data analytics. Decision to adopt big data management is influenced by numerous factors, some of which are behaviorally interrelated. Discovery and validation of these factors are essential…
18
Dec
2020

Use of Digital Technologies in Marketing Activity of Higher Education Institutions

Social Media Marketing and Consumer Behavior: 36eMKT 2020
The article substantiates the need to use digital technologies in university marketing activity to implement informative, communicative, representational, image-building functions. The purpose of the work is to consider and estimate implementation of digital marketing technologies into directions of university marketing activity based on the systematization…