European Consumers’ Attitude towards Insects as an Alternative Source of Protein. The Case of Poland
Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Edible insects are generally high in protein and can be considered as meat substitutes. Nevertheless, in European countries edible insects’ consumption is actually very low mainly due to food neophobia. The purpose of this paper was to explore the readiness of people to consume insects…