Latest Communications of International Proceedings articles

10
Dec
2020

Comparison of Mobile Marketing Tools Used by Higher Education Institutions in Poland and Ukraine

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The need for marketing tools integrated into interactive communications with users of the global web-based hypermedia system led to the emergence of mobile marketing. The advantages of such communications and upward trends in the wireless telecom industry have resulted in the spread of mobile marketing.…
10
Dec
2020

Territorial Brand Development and Evaluation (The Case of Ekaterinburg)

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The article discusses branding of a territory (city or region) as a tool to enhance its competitiveness and stimulate its socio-economic development. We focus on the case of Ekaterinburg (Russia), describe the competitive advantages of this city, and show the need for building a stronger…
10
Dec
2020

What are the Perspectives of Blockchain for the Supply Chains?

Information Technology and Organizational Innovation: 36ISM 2020
The success of blockchain technology in the field of cryptocurrencies has achieved considerable success, but its potential in other sectors is still unexplored. This study aims at analyzing the current state of the art of blockchain technology in the supply chain. In particular, the strengths…
10
Dec
2020

Competence Model of Coal Mining Enterprise Managers

Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
Relevance of the study is due to the need to improve competitiveness of coal mining enterprises operating in a global innovative economy. At the same time, the models of activity implemented by the management personnel of coal mining enterprises do not fully meet these conditions,…
10
Dec
2020

Regulation of Segregation of Agri-Food Flows in the EAEU Countries

Agricultural Economics, Agri-Food Systems and Rural Development: 36AGRI 2020
The article is devoted to identifying global and regional trends in the segregation of agricultural flows. We are talking about the production and turnover of agricultural goods produced a) by traditional industrial intensive technology; b) using genetic modification; c) based on organic farming technologies. A…
10
Dec
2020

Management of Ergonomic Interventions when Modeling the Technological Processes in the Industry 4.0

Information Technology and Organizational Innovation: 36ISM 2020
The Industry 4.0 solutions have capabilities of enriching the labor of the 4.0 operator, so they are perceived as the ergonomic interventions. According to the analysis of technological processes (TP) in a world-class organization of manufacturing, the complexity of human-machine-environment (HME) systems contributes to the…
10
Dec
2020

Ecological and Social Aspects of Sustainable Consumption and Gender-Based Differences

Sustainability and Environmental Management: 36ENV 2020
In the current situation which is characteristic for the environmental pollution and increasingly evident climate changes, the sustainable development is becoming an imperative, and the sustainable consumption is turning into a relevant component of its achievement. The aim of this paper is to contribute to…
10
Dec
2020

Improvisation as The Enhancer of Corporate Entrepreneurship

Entrepreneurship and Innovation in a Global Context: 36Entrep 2020
The paper aims at investigating the influence of improvisation on corporate entrepreneurship, understood as entrepreneurial orientation. Intuitively improvisation is closely connected to EO, surprisingly, there is very little theoretical and empirical evidence on that relation. The paper aims at closing that gap by empirically investigating…
10
Dec
2020

Analysis of the Use of Biometrics as Access Authentication, A Review of Scientific Literature 2015-2020

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Security with respect to the platforms of companies or other institutions is a problem in these times, therefore, this article is a systematic review of the literature on the analysis of the use of biometrics as access authentication to different platforms. The present review has…
10
Dec
2020

Geographical Distribution of Sustainable Tourism Development of the Countries of the European Union Using the Machine Learning Method

Tourism Development, Behavior, and Sustainability: 36Tourism 2020
On the one hand, the long-term growth of tourism leads to the development of the environment. The mass nature of tourism in recent years has created negative pressures on the social and natural environment. For these reasons, development needs to be geared towards sustainability. Creating…