The Relationship Between Customer Satisfaction and Perceived Value on Customer Loyalty
Research in Consumer Behavior and Marketing Strategies - Global Perspectives: 40MKT 2022
This study using structural equation modelling (SEM) investigates the relationship between customer satisfaction and perceived value on customer loyalty. The model was tested using JASP program. Cronbach’s α and McDonald's ω were used for evaluate the reliability of measurement model. The conceptual model used in…