A Qualitative Approach to Assaying Customer Orientation and Market Dynamism of SMEs in Nigeria
Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Entrepreneurs have to compete to survive in the ever-changing business environment especially during this Covid-19 Pandemic. Hence, there is an urgent need to find out solutions and survival strategy that can help cushion the effect of this crisis so that the SMEs can have a…