Application of RAPP Method in Service Relationship Marketing with a Special Focus on Environmental Aspects
Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The aim of this study is to present the possibilities of using the RAPP model in service relationship marketing. The subject of the study are catering outlets located on premises of Bydgoszcz universities. The research hypothesis assumes that students’ expectations from catering outlets and the…