Latest Communications of International Proceedings articles

 Indonesia is a country with a majority Muslim population, which makes Islam is a religion practised by the majority of the Indonesian and it has a great potential in influencing the behavior of Muslims in Indonesia. However, the ratio of the number of entrepreneurs in…

In this article a new development path was created on the example of the Łódź Special Economic Zone. The main research effort in this case is focused on finding an event that gives a particular phenomenon a "cause and effect sequence with deterministic properties. This…

The entrepreneurial orientation is a very important construct to assure the proper functioning of an organization. For the purpose of this article, a five-dimensional concept of the entrepreneurial orientation has been adopted. This article aims to identify the challenges and threats that must be faced…

The advent of social media has revolutionized the approach to marketing activities. The presence of brands on social networking sites is not only an obligation but also a big challenge for marketers and people responsible for managing these activities. Social media provide the possibility of…

The basis of the functioning of every enterprise is its ability to move efficiently and effectively in the business space. This ability depends on a number of conditions, both intra-sectoral, on which the company can have a direct impact, as well as macro-environmental, political and…

Retail sector has always been an important source of revenue for the national economy. The retail business processes and consumer formation differ in each particular case, but it always involves interrelation between several parties and serve a special purpose. Consumer satisfaction and its management have…

Climate change is occurring today due to the widespread exploitation of natural resources undertaken by humans in order to meet their needs. To deal with these problems, it is necessary we play an active role in preventing and/or dealing with climate change, such as using…

Consumers find mobile and online shopping very convenient and cost effective. Online shopping would secure greater ubiquity and scale, given the current global pandemic. Different apps and web sites provide the appropriate platform for ecommerce transactions, medical needs through telemedicine, and entertainment through online movie…

In Russia social media, in particular instant messengers, have advanced rapidly in recent years. The most popular ones are WhatsApp, Viber, Skype, Telegram. The purpose of this article is to systematize factors of market positioning of social media channels as a digital analytical and planning…

Technology and internet have played a crucial role in most of the organisational activities. The advances in technology are making a huge impact on how we use social media. In this dispensation, the traditional marketing methods have become small segment of the various approaches used for marketing and…